Facebook Ad Specs: Sizing, Imagery, Video, and More
Facebook has millions of ads running daily and has become an increasingly competitive advertising space. For this reason, it’s crucial to follow the best practices when it comes to social media advertising, including campaign creation, audience targeting, and creative design. But if you really want your ad to stand out against the masses, getting the specs correct is crucial.
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
What Are Ad Specs?
Ad specs refer to the size of the creative being used in an ad. The reason ad specs are so important is because Facebook has tens of placement options for campaigns such as in-stream videos, stories, right column, and search. Each placement has a recommended ad spec for best performance and visibility.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
So, before you publish your next campaign, take a look at the best Facebook ad specs being used by marketing professionals today.