5 Local SEO Search Tactics You Should Implement

For smaller to midsize businesses, local SEO is essential. Unlike traditional SEO efforts, which focuses on ranking in searches nationally, local SEO is the practice of ranking high in the Search Engine Results Page (SERPs) in a specific geographic location. Before diving into local search tips, let’s talk about the benefits of local SEO.

3 Benefits of Local SEO

Boots Visibility Online

With local SEO, your business will appeal to the right people in the right place. With a smaller but more relevant reach of people, your business is more likely to be noticed by audiences near you that are willing to interact with your site, make purchases, and build lasting brand loyalty.

Increase in Website Traffic

With traditional SEO efforts, your business is competing for rankings in the SERPs with a much higher volume of competitors. But with local search SEO, your brand is competing with a much lower percentage of businesses, meaning there is a higher chance of reaching consumers and bringing them to your site.

Builds Relationships Within the Local Community

When utilizing local SEO, your business will consistently rank with companies in the same geographic location as you. This provides you with an opportunity to build relationships with others in your community. These relationships can mutually benefit you through cross-promotion of products or services or even through future referrals.

5 Local SEO Search Tactics You Should Implement

Create a Google My Business Account

This is one of the most critical steps in gaining a high rank in local Google SERPs. Once you set up your Google My Business account, you will be able to optimize your Google listing, which will help you gain visibility on Google Maps and local Google SERPs.

Use Relevant Local Keywords

Using keywords relevant to your local community is crucial to catching your audience’s attention and ranking high in the local SERPs.

Add an “About Us” Page to Your Site

Adding an “About Us” page that focuses on your contribution to the surrounding community can help optimize your website for higher local rankings. This is a great way, for example, to showcase if your business was established by Tampa natives or if your mission is to give back to Florida communities.

Create Location-Specific Content

Creating content that is location-specific is another excellent way to optimize your page. Writing blog posts about local news or events in your community adds another opportunity for higher local SEO rankings.

Get High-Quality Backlinks

Once you create content relevant to your community, getting high-quality backlinks on your website is another great way to boost your local rankings. Ensuring that your content is of value, is the best way to ensure that you can get backlinks from other members of your community.

If you’re looking for ways to boost your local SEO rankings, don’t hesitate to reach out to the digital strategists at Kraus Marketing. Contact us today to get started!