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What an Interlink Can do to Increase Your Web Traffic

Shoot Up Google’s Search Ranking with an Interlink

SEO is the key to any website’s success, which has a lot to do with Google’s algorithms. Your website could quickly rise up Google’s search rankings by doing one thing differently: interlinking.

Interlinks or internal links, are links inside of a website that redirect users to another page within the same website. The immediate SEO related benefit of interlinks is that they keep users on your website longer.

If a user is reading an article on one page, strategically placed interlinks will bring them to another article either before or after they are done reading. A user could plan to spend three minutes on a website but end up spending 20 minutes after being drawn to so many different pages.

However, there is much more to interlinking than just getting people to stay on your website. Interlinks are also used to build rankings on Google’s search algorithm. When Google is looking at your page, it analyzes what content it can see and how many relevant pages there are. This information all plays a role in how well your web page will rank when a user searches for related terms. When interlinks are set in place, Google uses them to travel from page to page, just as a user would.

For example, if Page A has an interlink to Page B then Google can go from one page to another. However, if Page B is not interlinked to Page C, Google may not even acknowledge Page C, or any subsequent pages. If a search engine cannot recognize all your pages, your ranking will not be as high.

Take a look at the important elements of interlinking your website:

Anchor Text: This is the hyperlinked text. Anchor text can tell the reader and search engine information about the content of the link’s destination.

Location of the Interlink

It is very important as to where in your page the interlink goes. Putting your link in the footer or the navigation area of your page may unwillingly get you shunned by one of Google’s algorithms. The algorithm was a response to “anchor stuffing” where people would put a specific anchor text on every page in order to have the interlinked page rank higher.

The Linked Page

Make sure the page you are linking to is up to date and without error. This is the page that will theoretically get the most traffic.

The Authority of a Webpage

By authority, it means that a page on your website has a fair amount of external links. External links are links to your page from another, maybe more prominent website. This will increase your ranking for this specific page, so you can help out your other pages by interlinking to them.

Relevance of the Link

The relevancy of an interlink can completely change how effective it is. Search engines can determine if the interlink is related to the current page. This also affects the ranking.

Multiple Links

You can have several links that all lead to the same place, but Google usually only counts the first link and disregards any following links to the same page.

Type of Link

Links built using JavaScript may give Google trouble when trying to navigate through the links. HTML is recommended for websites that are trying to optimize search engine traffic.

When all of these elements are considered, your website should have increased web traffic and higher Google search rankings. Need help getting started? Contact the SEO and Web Design experts at Kraus Marketing today.