Content Strategy Tips to Keep Visitors Reading
The time people spend on your website shows how interested they are upon initially looking at it. If users are quickly leaving your site without spending enough time to look around, then you could lose out on hundreds, if not thousands, of potential customers.
These short visitors increase your bounce rate – the percentage of users who land on your website and decide to leave without going to a second page. A high bounce rate is never a good thing.
A successful average time-spent metric depends on what kind of content your site has. If you’ve written a long article, but the average time spent on that page is less than a few seconds, then it’s probably time to revise your content strategy.
Revamping your content strategy doesn’t have to be difficult, and doing so is sure to pay off in the long run. Here are a few tips to get you started:
Targeted Landing Pages
The visitor to your site already took the bait and clicked, but it’s also your job to keep them there. A targeted landing page can help keep the visitor intrigued and make it easier to find what they are looking for on your site. Center your landing page around relevant keywords. If you know your audience will be searching for a specific question, make sure to specifically answer it in your landing page.
Understand Your Audience
As you revamp your content strategy, make sure your audience never feels forgotten. Understanding your audience can allow you to fine tune what your website offers and make it a more enjoyable experience for your readers. Use Google Trends to see what the readership demand is for a certain topic. Search for phrases related to your site and see which get the most traffic.
Make Your Content Adaptive
Your content should be able to cross platforms without any hiccups or decrease in usability. A reader should be able to see your content on a desktop as well as on a phone, without any off-putting formatting issues. Oftentimes, someone will shop on their mobile device, but complete the final purchase on a desktop. If your site isn’t rendering properly across all platforms, there’s a greater chance you will lose a sale.
Make a Content Calendar
A content calendar can significantly reduce the stress of maintaining your content output. Having a structured plan will pay off in the long-run. This will allow you to plan content around important dates regarding your company or industry. It will also act as a warning for any content gaps you may have that you can prepare for ahead of time. The further ahead you plan, the more time you can dedicate to unexpected problems.
Be Open to Evolving
The methods you use are not always going to yield the same results. Keep up to date with new content marketing tips and Google search algorithms that will help you refine your new content strategy. Don’t wait to fall behind in before you make a change.
Developing and maintaining a successful content strategy can be difficult. Make sure to contact the content and SEO experts at Kraus Marketing today.https://krausgroupmarketing.com/web-design/search-engine-optimization/