Ski Barn
Outdoor Furniture Retailer Case Study
Increasing brand awareness through a full-scale digital and traditional marketing campaign
Ski Barn was founded on being a one-stop convenience shop for all skiing and family vacation needs. Now, 50 years and three generations later, Ski Barn has grown to four locations stocked with seasonal outdoor furniture and activity equipment. All Ski Barn employees endure extensive training to ensure their customers are getting the most knowledge and best product with every purchase.
Project Info:
Retail
Brand Messaging & Imagery
Email Marketing
Search Engine Optimization
Social Media Management
Website Design & Development
1st Place
Social Media: Facebook Campaign
1st Place
Identity: Newsletter, Print Version
Campaign Goals:
The goal was to develop a recognizable brand image, create custom artwork for both traditional and digital marketing, and drive website traffic through monthly social media, SEO, and PPC efforts. Display and banner ads were also a large part of the campaign.
Through our integrated marketing efforts, we were able to see incredible growth over a period of two years.
Overall
Highlights
- Overall web traffic increased from 98k to 135k yearly visits
- Organic visits from new users increased by 10k
- Social traffic increased from 4K to 8K visits yearly
- In the 2nd year, a PPC campaign ran that generated 18K+ visits
Custom Artwork
Included
- Brand Messaging and Imagery
- Website Design
- Banner/Display Ads
- Billboard Design and Print
- In-Store Signage
- Window Clings
- Magazine/Publication Design
- Summer Logo Lockup
- Social Media Design
- Email Blasts
- Marketing Collateral
- Newspaper Ads
- Direct Mailers
Conclusion
The above statistics show an incredibly successful marketing campaign and we are pleased with the results we were able to provide for the Ski Barn family. While this campaign ran for two years, the digital presence we created for Ski Barn through social media, organic traffic, and custom branding is long-lasting.
