Kraus Marketing won first place for their design of Mrs. R’s Laundry Room logo at The 2015 Jersey Awards.
Last Wednesday night was a busy and successful night for Kraus Marketing. The marketing agency took home a total of seven awards, with three in first-place, at NJ Ad Club’s 2015 Jersey Awards. Kraus Marketing received first-place in the Best Logo Design category for their logo design of Mrs. R’s Laundry Room.
Mrs. R’s Laundry Room is not your typical laundromat. It’s a combination of elements from the 1950s and today. It has modern equipment, but with a retro-feel. This retro-feel is mirrored in the award-winning logo.
Founder and CEO of Kraus Marketing, Nick Kraus, said that the owner’s mother, Mrs. R, loved doing laundry. “And, all his friends always knew Mrs. R to be in the laundry room,” Kraus said. Mrs. R would later be an inspiration for the business and even its logo. The logo is actually an illustration of a picture of Mrs. R from the 1950s.
Kraus said that the creation of this logo was a “team collaborative effort” and that different elements inspired the concept to create this logo. The retro look was not only an inspiration for the logo but for the entire branding strategy too.
One of the other nominees for this category was the design for Withum by Rizco, a national CPA firm. Kraus said that winning this category is significant for Kraus Marketing because “Rizco is an agency we recognize as one of our peers.”
The award is not only a victory for Kraus Marketing, but also for their clients. “It makes sense to let the client know, hey you liked it, and others did too,” Kraus said.
The other first-place awards Kraus Marketing received last night were for Best B to C Website Design and Best Internal Website.
About Kraus Marketing: Kraus Marketing is a full service marketing agency based in the heart of Morristown, NJ. Kraus Marketing’s full range of services includes responsive websites, branding, social media marketing, SEO & PPC and everything in between. With a talented team and a lot of hard work, Kraus Marketing produces high-end marketing projects that produce the best ROI for you and your business. Contact us today to find out more about our core services and how we can help take your marketing to the next level. Call our agency at (973) 998-5742.