Upcoming 2019 Marketing Trends We Think Are Worth Mentioning
We live in an era where technology is changing at a faster pace than ever. With these rapid advancements, digital marketing is taking on a dramatic shift. In order to maintain your customer base, it’s important to keep up with the times. Take a look at these 2019 marketing trends in store for the new year.
Increased use of Chatbots
Chatbots have been used as a medium of customer service for some time now. With more and more businesses catching onto the trend, they are quickly evolving to even greater lengths. So what exactly is a chatbot and how are they useful to a business? This AI-based software is an online concierge that can answer a customer’s question in real-time through instant messaging. They can also be used for several other tasks, such as recalling buying history, helping to make a purchase, scheduling appointments, and more. Bots will give your site visitors a personalized and efficient interaction experience at any time of the day or night. It is an effective way to handle customer needs so you can focus on other goals for your business.
Artificial Intelligence Will Takeover
No need to fret, artificial intelligence will not be an ultimate takeover, just a helping hand. AI has the ability to analyze consumer behavior and data patterns rapidly. By taking information from social media platforms and blog posts, it can provide helpful insights into your business. For example, AI can scan social media conversation to understand your customer base more in depth. What would take days to analyze before, can now be done in a matter of minutes. This saves costs and builds growth for a business, separating you from the competition.
The Effectiveness of Live Video
Video is without a doubt essential to content marketing and in 2019 live video is the popular tool to use. A large number of businesses are using live video to conduct interviews, Q&As, give an inside look into the office, product demos, etc. It’s a way to give your brand or company authenticity and really connect to your audience in a way that’s never been done before. Incorporating an influencer into your live video is also an effective strategy. With the new generation of social media influencers, it can be a fun and engaging way to optimize your digital marketing efforts.
The Rise of Voice Interaction
Voice interaction has gained much popularity since the release of smart speakers such as Alexa, Siri, and Google. It’s a fast and amusing way to search, shop, and discover. With the increasing use of voice search, it is important for businesses to understand how to incorporate this into digital marketing. This means thinking about keywords that people will speak rather than type, optimizing your website for voice search, and understanding what exactly your audience is searching for.
Have you noticed any of these trends in digital marketing? It’s important to keep current with your marketing efforts and at Kraus Marketing, we’ll ensure that your business is up to date. Contact us today!