Knowing how to properly manage and post on social media accounts and blogs will help boost your brand’s online presence.

A prominent online presence is crucial for any brand that wants to survive and thrive in this day and age. Almost everything is online now. More and more consumers are relying on brands to have social media accounts, to post new articles on their blogs and to have a personality online. It is not always easy for a marketer to keep this in mind when promoting their brand. Here are a few tips that will help your brand have a prominent online presence.

Personality

It’s a true fact: people love people. Think about it, society idolizes the lives of celebrities and prominent figures. We follow them on Instagram to live vicariously through them. When our favorite celebrity couple breaks up, we feel like we just went through a break-up. People are going to be more willing to connect with a living, breathing human being than an inanimate object. But how do you make your brand into a personality?

1. Find Your Voice

This is especially vital when it comes to writing copy online in the forms of blogs, Tweets, etc. You need to find a voice for your brand. Maybe your brand uses clichés in its blog posts or maybe it’s the class clown. Use the way you write to connect with your audience.

2. Be a Thankful to Your Audience

The people who take time out of their days to Like your posts on Facebook or comment on your Instagram posts – these are the people who truly matter and will ultimately help you share your brand with the world. Reward them for all of their loyalty in forms of contests, giveaways or shout-outs. (People love when their words get favorited or retweeted by their favorite brands.)

3. Become a Community

Listen to your readers, followers and customers. Take what people think of you into consideration by sharing reviews, even the bad ones. If you do get a bad review, reply to it about how you plan to fix what your customer thinks is broken and thank them for bringing it to attention. Also remember to interact with your customers through social media. It will help them know you’re grateful for their follow-ship.

Strategy

As important as it is for your brand to have its own personality, it is also important for it to follow a strategy on social media. What are some strategies you should have for your brand?

1. Use Other People

Networking is a vital part of life. To get recognition, you have to know someone, who knows someone else, who knows someone else, who knows the CEO of Google. This is also true online. Network with other businesses, bloggers or prominent people online who will be happy to give your brand a shout-out in their next tweet or would love to share your content with their audience. This is a free and easy way to get your brand’s name publicized even more.

2. Keep Your Content Updated

People have to constantly be reminded that your brand is still out there and that it is available to them. Remember to constantly keep your brand’s social media accounts, blogs and websites updated with newsworthy content.

3. Use Your Community For Your Research

You’ve created a large community online – use that to your ability. Conduct surveys and open-ended questions to conduct research. Your customers will be happy that their voices were heard.

4. Be On Top of Analytics

Out of the content you post, what are people most likely to like and share? Produce more of that. Also, be aware of what attracts your audience to your page or profile. Do you use flashy titles with buzzwords? What images do people find most attractive?

Other Things to Keep in Mind

1. Content is Key

Everything you put online should be absolutely perfect. Don’t post a blurry picture or a blog that has a lot of grammatical errors. Your business is professional, so your content should mirror that.

2. Link All of Your Social Media Accounts

It’s important to make sure that your customers can see every platform you’re on so make sure that you have all the icons listed on your website and in other areas where appropriate. What we don’t suggest is when you post on Facebook, have it automatically convert to Twitter and other platforms. Each platform is unique and every post should be customary to that specific platform.

3. Consider Hiring Someone to Maintain and Increase Your Media

As a business owner, you have enough to worry about. How are you going to pay the bills, your employees and find more business? The last thing you should worry about is creating strategy for your media as well. Let a company like Kraus Marketing help you with that.

Finally

The world of social media is still relatively new and unexplored. Be sure to keep these tips in mind in order to build up your brand’s presence online.

Want award-winning help with your next social media ad campaign? Kraus Marketing is a Branding and Social Mediamarketing company servicing businesses in the NJ & NYC area. To inquire about our services, call us at (973) 990-5742 or contact us at www.KrausMarketing.com.