Learn How to Reduce Your Website’s Bounce Rate
What is Bounce Rate?
Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. There are many different factors that contribute to a high bounce rate, such as poor website design, usability issues and outdated content. The key to reducing bounce rates is to ensure that visitors have the best experience possible while viewing your website.
What is a normal Bounce Rate?
Single-page websites tend to have very high bounce rates, because there is only one page that visitors can land on, the entry page, which is the same as the exit page. If you have a blogging site or only post blog articles you might see an increase in bounce rates. This is because these visitors are only interested in reading the article and will exit your site after a single visit.
- Awful – 80% to 100%
- Bad – 55% to 80%
- Good – 26% to 40%
- Very Good – 0% – 25%
Lets take a look at some factors that can affect your website’s bounce rate.
No one likes a slow website. You only get one chance to make a first impression. If someone visits your site and it’s slow to load, they’re going to leave and will most likely not visit your site again. You want visitors to stay on your site for as long as possible, get them to engage, and go deeper into your website.
Website Design and Usability
How your website is presented to your visitors is very important. If your website design is cluttered and have colors that make it hard to read, many users will leave the site. Another annoying habit is having too many pop-ups and flashy animations, you can expect to have a high bounce rate. Improving your website’s design and usability is a great way to reduce high bounce rates and attract new visitors to your site.
Have you ever been at the store looking for an item and you just can’t find it? Remember how frustrated you were? The same is true about your website. Poor website navigation is one of the key factors that contribute to high bounce rates. Visitors come to your website because they are looking for something and you have to ensure that they find what they’re looking for in the shortest amount of time possible. If not, they’ll leave and visit another website. Providing your visitors with a clear navigation path will help improve user experience and reduce bounce rates.
Content is king. You can have the best looking website, but if your content isn’t great or doesn’t provide the value that visitors are looking for, you can only expect bounce rates to rise. It’s important that you are constantly adding fresh content that is relevant and resonates with visitors who are coming to your website. Start adding high quality content and you’ll be amazed at the difference it makes in lowering your bounce rates.
At Kraus Marketing, we build websites that are designed to improve user experience and help reduce high bounce rates. For more information, contact us today at 973-998-5742 or visit us online at www.KrausMarketing.com.