Learn How to Reduce Your Website’s Bounce Rate
What is Bounce Rate?
Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page. There are many different factors that contribute to a high bounce rate, such as poor website design, usability issues and outdated content. The key to reducing bounce rates is to ensure that visitors have the best experience possible while viewing your website.
What is a normal Bounce Rate?
Single-page websites tend to have very high bounce rates, because there is only one page that visitors can land on, the entry page, which is the same as the exit page. If you have a blogging site or only post blog articles you might see an increase in bounce rates. This is because these visitors are only interested in reading the article and will exit your site after a single visit.
- Awful – 80% to 100%
- Bad – 55% to 80%
- Good – 26% to 40%
- Very Good – 0% – 25%
Lets take a look at some factors that can affect your website’s bounce rate.