Think of navigation as a website’s “table of contents.” It organizes the site so that the visitor has an optimal experience. Have you ever visited a website and you were confused where to find something? Or have you ever gotten lost in a website while clicking from page to page?
If a website is too confusing and the visitor is unable to locate the information he or she wants, he or she will probably leave and visit a different site. Remember to always design your navigation for the reader instead of you. Be sure to place the menu in an obvious location with clear, concise titles. Keep it simple!