Snapchat for Business

The disappearing photo and video messaging app has developed into so much more since its creation in 2011. Now, with over 188 million daily active users, Snapchat offers stories, live text, chat, video, a news section, original and interactive shows, built-in camera lenses, and even sunglasses.

This popular messaging app allows users to communicate with friends and share both grand or mundane life moments with followers. Within the past year, the Discover section, or where you find stories from your friends, celebrities, and news outlets, became a quick news source for users on-the-go.

Unlike other social media platforms, Snapchat is strictly a mobile app, and used mostly by younger generations. 78% of Snapchat users are 18 to 24-years-old and roughly 70% of all users are female. Due to the user statistics, Snapchat is a good option if your target audience includes millenials or people under 34-years-old. On average, Snapchat reaches 41% of 18 to 34-year-olds in the United States in one day. If your target audience aligns with Snapchat’s community, it may be an effective platform to connect with them and share your content. There are a few ways that your business can take advantage of the app:

Exposure.

Use Snapchat to share a behind the scenes look at your company. Share a story of a company meeting, production set, team outings, etc. Creating regular content will help keep your business at top-of-mind for your followers. Young people seek out companies with integrity and personality, and interacting with users without a sales pitch is a great way to form consumer relationships. With ease, you can sporadically include a swipe up option in your stories to navigate viewers to your website for more information on product and services (or maybe just to read a recent blog).

Advertise.

On the other end, if you don’t have time to snap your company’s daily life, Snapchat is still an effective channel to promote your brand through advertisements. Snapchat has a slew of advertising features your company can take advantage of, like video advertisements, sponsored geofilters, or a sponsored lens. Fortunately for brands, Snapchat keeps inventing new ways to improve advertising options. Soon, brands will receive options to buy slots for story content from other publishers that appear nonsponsored to users. Additionally, non-skip videos with placement options are underway to ensure users don’t skip through your business’ ad.

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