The disappearing photo and video messaging app has developed into so much more since its creation in 2011. Now, with over 188 million daily active users, Snapchat offers stories, live text, chat, video, a news section, original and interactive shows, built-in camera lenses, and even sunglasses.
This popular messaging app allows users to communicate with friends and share both grand or mundane life moments with followers. Within the past year, the Discover section, or where you find stories from your friends, celebrities, and news outlets, became a quick news source for users on-the-go.
Unlike other social media platforms, Snapchat is strictly a mobile app, and used mostly by younger generations. 78% of Snapchat users are 18 to 24-years-old and roughly 70% of all users are female. Due to the user statistics, Snapchat is a good option if your target audience includes millenials or people under 34-years-old. On average, Snapchat reaches 41% of 18 to 34-year-olds in the United States in one day. If your target audience aligns with Snapchat’s community, it may be an effective platform to connect with them and share your content. There are a few ways that your business can take advantage of the app: