LinkedIn is used by over 562 million users in more than 200 countries. It is one of the best platforms to market your business professionally. In fact, 49% of decision makers utilize LinkedIn for business. LinkedIn can be used to create a brand presence, connect, and engage with your target audience.
Incorporating a professional, LinkedIn profile to your business’s marketing efforts will enable you to find talented job workers and grow your network. Creating a company page will help potential employees and clients learn about your company. Here are some tips to receive the benefits of LinkedIn for Business:
- Showcase your brand’s personality. The last thing people want to follow is a dull, boring page. Spruce your LinkedIn profile up with creative images, links, and content.
- Encourage your employees to interact with your page. Inviting your employees to include information about your company on their profiles and following your company page is a great way to expand your network and reach.
- Share relevant content and engage. If you have a LinkedIn page, you should make every effort to update it on a regular basis. You can share blog posts, relevant website links, pictures, and videos pertaining to your company. It is also important to engage with your followers and respond to their comments and inquiries.
- Join LinkedIn Groups. Joining LinkedIn Groups has numerous benefits. Among them include connecting with people interested in your company’s service offerings. You will also be able to share your company’s content in the group, thus increasing traffic to your site. In addition, you’ll be able to engage with members of the group and form partnerships and connections.