We’ve all heard about digital marketing and its effectiveness, but what does a digital marketer do?
Our very own employees chime in to give you a look into the vital responsibilities of a digital marketer here at our agency, along with some tips regarding success in their position.
Employees at Kraus Marketing Answer: What Does a Digital Marketer Do?
“We take businesses and elevate them into the digital atmosphere. We also take broad ideas and turn them into quantifiable action plans!”
“We problem solve. Whether it’s how to reach the right audience, a tricky bit of coding for a website, trying to figure out how to build a brand, or fitting all the necessary information within dimensions while highlighting the most important criterion. It’s all just puzzles and solving problems. Digital marketers learn how to think creatively, find every possible approach to reaching a goal, and use data to decide which will be the right path for our client.”
“We seek to understand the consumer journey: behaviors, intentions, purchasing habits, and more, across a seemingly endless and ever-increasing array of potential touchpoints to drive action and awareness on behalf of clients, companies, and brands.
In the past, a newspaper arrived on your doorstep, and it included advertisements for products or services that may or may not resonate with you. Today, thanks to digital marketers, the advertisements present in the content you consume are more contextually relevant because they’re strategically placed based on research suggesting that you may actually be ‘in the market’ for those products or services.”
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
“Digital marketers are always learning and upskilling, as the field is constantly and quickly changing. What once worked before may not work now or in the future, so we need to reassess ideas, campaigns, data, and skills frequently to adapt.”
Social Media Specialist
“We aren’t afraid to try something new. That’s the only way to know if our ideas will work or not—is to just try. We are very willing to learn and adapt to change, making sure to stay ahead of the trends.”
“A digital marketer brings the idea and established strategies of marketing to the digital world through the use and understanding of Web 2.0; whether that’s social media, paid clicks, search engine optimization, or graphic design. We know which tools to use and when.”
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Tips from the Team for a Successful Career
As told above, digital marketers are experts at getting brands to the forefront of a customer’s mind. We handle and implement strategic marketing tactics, whether that’s designing a website, launching an email campaign, crafting content for a company blog, and more. However, a digital marketer’s job is never done, and they use every day to stay on top of digital trends and the changing needs of customers.
That’s why we also asked some of our employees about advice or tips they have to remain successful in the industry and to excel at what they do.
“Time management is key!”
“The ‘why’ of a project is almost always more important than the ‘what.’ You need to be able to back up decisions in your design work, while also never taking edits or opinions of your work to heart. We all have different backgrounds, opinions, and preferences—especially when it comes to design.”
“Clear is better than clever. If you analyze what makes something effective and impactful, being clever can help, but only if you’ve actually gotten your message across in the first place.”
Social Media Specialist
“Don’t take things personally. As a creative, it’s hard not to get attached to your work or a project, but at the end of the day, you’re providing a service, and if you approach negative feedback the right way, this can turn into some of the most productive conversations you have.”
Consider Kraus Marketing for Your Business or Career
Your online presence could be sub-par without digital marketers nurturing it. Don’t try and figure out the marketing world on your own. Advertise, analyze, and optimize—our digital marketing agency does it all so that you can focus on running your business. Contact us today to get started.
If you’re looking to enter or further your career in digital marketing, check out our careers page to see if we’re expanding the team!