The Value of an SEO and Content Marketing Strategy
“Does content marketing benefit SEO?” This is a question we hear a lot, and the answer is yes! If you’re looking for tips to boost traffic to your website and improve your rankings on search engines, content marketing should be at the top of your list.
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
What is Content Marketing?
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It can be used to attract, engage, and retain an audience by creating relevant media, such as articles, videos, podcasts, and social media posts.
SEO refers to search engine optimization, which is the process of improving the quality and quantity of traffic to a website or web page from search engines. SEO includes techniques used to improve a website’s rankings in search engine results pages and targets unpaid, organic traffic rather than direct traffic or paid traffic.
How to Create a Content Marketing Strategy
To help your website rank better for more keywords and to reach more customers, it’s essential to implement a well-developed content marketing strategy. Here are three tips to follow:
Tip #1: Create Longer Content for Google
While longer content isn’t necessarily “better” than shorter content, length can help with SEO. This is because better content, also known as informative and detailed content, tends to be longer. So, it makes sense that the length could correlate with higher rankings. To craft great content for Google and site visitors, be sure to go beyond only looking at keyword density, which is the number of times you use the keyword you’re trying to rank for. Instead, create substantial content that visitors will actually benefit from, and you’ll keep them on your site longer, lowering your bounce rate.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
Tip #2: More Content Means More Keyword Opportunities
Your site’s content provides a great opportunity to showcase your business’s purpose, so you want to take advantage of this. With content marketing, you can go beyond the limitations of homepage copy and alt text descriptions on photos, where you might run out of space for keywords. By creating blog posts, infographics, guides, and other written content, you can incorporate more keywords related to your business and better rank for what your audience is searching for.
Tip #3: Provide Unique Information to Attract and Retain Your Audience
Finally, you can use content marketing and SEO to really concentrate on your niche. Focus on finding something unique, such as a specific keyword or an answer to a question that hasn’t been answered before, and try to rank highly for it. When you use keyword research in your content marketing strategy, you’ll not only see SEO improvements, but you’ll also create innovative and unique content that exposes your website to visitors who may be searching for specific answers or long-tail keywords. That means your content will have a better chance of ranking at the top of search engine results.
Create Your SEO and Content Marketing Strategy at Kraus Marketing
Kraus is ready to get started crafting your SEO and content marketing strategy. Our team of SEO strategists will work with you to implement the latest trends and requirements that put you on the digital map. Contact us today!