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Utilizing Social Media in Entertainment Marketing

Are You Staying Relevant with Your Entertainment Marketing?

Social media in your entertainment marketing strategy- it may be an obvious tactic, but are you using it correctly? Is your time and budget being utilized in a way that not only reaches your target demographic, but encourages them to engage? At Kraus, we understand the importance of a top-notch social campaign that both creates hype and builds a following, so let’s dive into a few key pointers!

Understand Your Target Audience

Finding your ideal target audience will help you decide what social platform to conquer in your entertainment marketing campaign. Then you’ll know how to effectively reach them within that platform. This may involve asking yourself the following questions:

  • What is the age range of my target demographic?
  • Where are they located?
  • What are their hobbies or interests?
  • What is their median income?

You can tailor these questions to your specific campaign to better suite your needs. Keep in mind that each platform tends to have its own demographic. For example, you wouldn’t focus your attention on Instagram if your target audience is over the age of 55, since the platform is mostly used between the ages of 18 and 29.

Curate Content Worth Engaging & Sharing

Once you’ve settled on your preferred platforms, it’s time to curate your content. We suggest mapping out your content at least a month in advance, and even further in advance for something such as a movie premier or album debut. Incorporate interactive graphics, movie trailers, upcoming song snippets, audience or fan polls, user generated content, and even giveaways. This type of content promotes sharing, and although it seems nothing is free these days, sharing content can be! Over half the world’s population is on social media, and if your target audience shares your content, the reach could be endless.

Integrate Paid Ads into Your Campaign

Posting the right content will only get you so far, which is where paid advertising comes into play. A great place to start with paid ads is on YouTube, the second largest search engine just behind Google. And although the user can typically skip an ad after a few seconds, you got your content in front of them and sometimes that’s all it takes. Facebook is another great ad platform, where you can easily monitor your budget and hone in on your target audience.

Keep Your Audience Engaged

Now that you’ve done the work, it’s time to keep users from jumping ship, or simply tiring of your content. The key is to monitor the content you are putting out through an analytical lens- using tools such as Google Analytics, Facebook Insights, Sprout Social, and more! Know what type of content is creating engagement, what time works best for posting, and where your paid search budget is going the furthest. This may be a trial and error process, but certainly worth your time.

Whether you are new to the entertainment industry with no clue where to start, or even a seasoned pro with no time to focus on strategy, hiring an outside social media marketing agency can be key to your success. Contact Kraus Marketing to begin a campaign with our experienced digital strategists and copywriters today!