Types of User Generated Content That Help Boost Sales
User generated content (UGC) is any content produced by online users that are not getting any compensation in return. This gives eCommerce brands an advantage because they get exposure and reach to new audiences without dipping into their advertising budget or spending time producing content.
- Text-based (reviews, testimonials)
WHY USER GENERATED CONTENT IS IMPORTANT
84% of people trust online reviews as much as they trust a recommendation from someone they know, and 74% of people say positive reviews make them trust your brand even more, according to a 2016 Local Consumer Survey from BrightLocal.
This is why using UGC is so effective. It has the ability to influence customer purchasing behavior. A study conducted by VWO shows that the right image can increase click-through rates by 40%. Here are some more benefits to using UGC:
- Promotes trust
- Shows real-life usage and practicality
- Increases conversion rates
- Drives leads to your website
- Develops strong social interactions and following
WHERE TO USE USER GENERATED CONTENT
People are talking about your brand and it’s time to let everyone know. Using UGC can be what gives a hesitant customer the final push to make a purchase.
EMAIL: Email campaigns are heavily used by eCommerce brands to show their customer base new product launches, promotions, newsletters, and what’s left in their cart. This is a valuable way to use UGC to turn a lead into a sale. If an item has been in their cart, a follow up email showcasing the product in UGC will have a positive influence.
WEBSITE: Many brands are placing UGC directly on their product or landing page. Another way brands are using UGC on their website is by having a dedicated page to tagged photos, a social wall, or reviews and testimonials. Now, potential customers are seeing real customers become the models and hearing directly from them. This builds trust in both the product and your brand.
SOCIAL MEDIA: Similar to posting UGC on your brand’s website, sharing it on your social media is extremely valuable as well. Social media is a great place to get new exposure to audiences you don’t have access to on your own. Posting UGC is a better way to interact with your customers and show you care. By creating a hashtag, it makes it easier for customers to share their content and for you to find it.
DIGITAL ADS: By implementing UGC into your digital ads, you create interest and trust in potential customers, as they do believe other customers the most. One way to do this is by creating a carousel ad of customer photos and according reviews. This advertisement campaign will not only reach new people but also show success and transparency with your product.
For more tips on digital marketing, branding, web design, and more, check out our blog here. If your business is in need of rebranding, a fresh website, or an updated social media approach, contact our team today to learn how Kraus Marketing’s team of experts can help.