4 Holiday Marketing Ideas to Connect with Your Audience this Season
The cherished, festive holiday season is a momentous time for celebration and giving and a wonderous opportunity for businesses to connect with their audience in a more intimate, meaningful way. Triumphant holiday marketing can dramatically boost your brand’s visibility, captivate your customers, and drive leads. To help you make the most of this spirited season, we’ve compiled four very merry holiday marketing ideas that will not only mesmerize your audience but leave a lasting impression
Digital Marketing
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Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
1) Present Charming Holiday Content
Storytelling is supreme during the joy of the holidays. Heartwarming tales and triumphs take center stage as customers are swept up in nostalgia and crimson-color feelings. Evergreen their experiences by inviting customers into your holiday traditions and sharing touching stories that will tenderly resonate with them. Thoughtfully piece together uplifting content that weaves this concept and elements of your products or services and display them on your social media accounts, newsletters, and website. What’s more, encourage your followers to chime in their own stories and experiences and watch an exuberant community form before your very eyes.
2) Offer Exclusive Holiday Discounts and Promotions
Who doesn’t love holiday discounts? Jump on the bandwagon and take advantage of this special time by offering your audience holiday-themed exclusive discounts and promotions. Pro Tip: You can quickly generate a sense of urgency by running limited-time sales, such as “12 Days of Holiday Deals” or “Black Friday Flash Sale.” These types of sales are hard for customers to resist, so implementing them can help increase your company’s profitability from your website. Subsequently, you can reward your loyal patrons with early access or private discounts to holiday promotions. This strategy not only shows you appreciate for your base but also encourages repeat business. Keep the incentives coming by offering free shipping during certain seasons, as some shipping costs can deter potential customers.
3) Create an Interactive Advent Calendar
Advent calendars are a beloved tradition and a surefire marketing idea. Start by designing an interactive online calendar that offers daily surprises or deals leading up to a worthwhile event or promotion. Each day, patrons can click on a new “window” to reveal a treat or an exclusive offer. This tactic builds excitement and keeps more eyes on your brand and less on your competition. To up the ante, incorporate gamification elements, like puzzles or trivia questions, to unlock greater rewards. Of course, encourage your participants to share their daily finds on social media, using a unique hashtag to increase visibility and cement a sense of belonging among your audience.
4) Spread Joy with Charitable Initiatives
The holiday season is truly about giving, so consider sprinkling a charitable component into your marketing strategy. When establishments partner with a local charity or nonprofit organization or pledge to donate a percentage of their holiday season sales to a good cause, not only are they helping build goodwill, but brand loyalty as well. If customers must choose between two businesses, they’ll choose the one that they believe has their, and their communities, best interests in mind. Document your charitable efforts through compelling visuals and videos and share this side of your company with your audience to foster a deeper connection.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
Ring in the Season with Kraus Marketing
Don’t leave your customers in the cold with disappointing holiday marketing initiatives. Turn frost into joyous festivity with Kraus Marketing. Our award-winning team of creatives will bring your holiday vision and stories to life with animated and results-driven marketing campaigns. “Sleigh” the competition this year and every year with us! Contact us today to get started.