Top 5 MSP Marketing Tips
- Make your marketing about yourself
Unlike a VAR (Value Added Reseller), who focuses their marketing around their line of vendor products, it’s critical for MSP’s (Management Service Provider) to focus on themselves. Most prospective customers won’t care that you’re some cloud vendors “Platinum Partner”, because when you look at all of your competitors, most of them probably have the same partner status. Instead of focusing on what vendors you use, focus on your own company and your own strengths. For example, if you focus on only servicing and specializing in a specific sector, highlight that in your marketing efforts. Focusing on your own strengths, rather than your vendors will help to make sure your prospective customers truly understand your unique selling points and what sets you apart from other MSP’s.
- Create valuable and interesting content
Your customers and prospective customers are smart and won’t like it when you churn out meaningless, self-promotional content in your emails and blogs. A surefire way to make sure you waste time and accomplish nothing with content, is to make it meaningless and self-promotional. Instead, invest the time in creating unique industry analysis that your customers and potential customers won’t find anywhere else. For example, if your MSP specializes in working with insurance providers, you could create a white paper on one of the clients you’ve worked with. It could detail some of the unique challenges you faced with that client and how your experience as a MSP in that sector helped you come up with a solution (don’t forget to detail the solution).
- Leverage social media
Don’t forget about social media! It is perfect for promoting your brand to current and prospective customers, but make sure your MSP has a clear social media strategy. If you are not sure where to begin, here are a few tips to get you started! Additionally, social media can be used to amplify your content strategy by leveraging social media to share content you’ve created for your blog or website. By sharing content created for use on social media, you have the ability to reach people that you otherwise would not have been able to reach.
- Leverage Email Marketing
According to a study from the Annuitas Group, companies that leverage a lead nurturing system saw a 451% increase in qualified leads. With the benefits being clear, there is no reason that your MSP should not be utilizing email marketing to nurture leads. If you don’t know how to set up a nurturing system, or just don’t have time to set one up, consider hiring a digital marketing agency to set it up for you. If you want to set up an email nurturing system yourself, keep the following tips in mind:
- Make sure you have a great subject line: Having a great subject line will significantly increase the effectiveness of an email campaign. In fact, according to Convince & Convert, 33% of people open emails based off of the subject line.
- Don’t forget to leverage personalization and segmentation: Do you like it when you receive bland, generic marketing emails? Personalization and segmentation can help add a bit of familiarity to your marketing emails, thus increasing their effectiveness. In fact, according to Campaign Monitor, adding personalization to emails increases their open rate by 26%. So next time you create a subject line, try to add the recipient’s name to the subject line. For segmentation, Campaign Monitor reported that marketers that leverage it saw a 760% increase in revenue from campaigns.
- Commit to a long term SEO strategy
SEO is a term that constantly comes up in conversations about digital marketing, but many don’t know exactly what an SEO strategy entails. One thing that needs to be kept in mind when it comes to SEO is that it is a marathon, not a sprint. It takes a long time to start seeing results with SEO (six months to a year), so it is important to commit to a long term strategy. In the current SEO climate, the most important aspects to an SEO plan are content and keywords. When coming up with a keyword plan, make sure to come up with a list of terms you think your target client will use in a search engine when they look for MSPs and topics related to MSPs. Once you come up with some keywords, you’ll want to check out Google’s Keyword Planner to plan and create your content around the keywords that have a low competition and high search volume.
Kraus Marketing is a full service marketing agency based in the heart of Morristown, NJ. Kraus Marketing’s full range of services includes responsive websites, branding, social media marketing, SEO & PPC and everything in between. With a talented team and a lot of hard work, Kraus Marketing produces high-end marketing projects that produce the best ROI for you and your business. Contact us today to find out more about our core services and how we can help take your marketing to the next level. Call our agency at (973) 998-5742.