5 New Marketing Trends We’re Seeing So Far
As we all know, 2020 was quite the unpredictable year, with the COVID-19 Pandemic forcing a significant shift in ecommerce sales, a boost in social media use, and a need for entertaining content. People suddenly had a lot more time on their hands to interact with digital marketing efforts from their favorite brands. With 2020 fortunately behind us, we can begin to assess what new marketing trends we’re already seeing in 2021.
1. A Rise in Influencer Marketing
When the stay-at-home orders were first set in place and all events were canceled, influencers turned to social media to bring virtual events to their followers. Through Instagram lives and IGTVs, influencers highlighted their favorite brands, products, and services. Although the stay at home orders have begun to lift, influencers continue to use their social platforms to highlight brand sponsorships. Consequentially, influencer marketing is going to continue to thrive in 2021 and for many years to come.
2. A Need for More User-Generated Content
Once again, the stay at home orders have had a lasting impact on digital marketing. With more and more people stuck at home, people began relying on engaging content to entertain them. Because of this, the customer experience has never been more critical. Throughout 2021, brands will continue curating relevant and valuable content for their audiences, such as blog posts, social media campaigns, podcasts, etc. What can your brand offer?
3. A Push for More Sustainable Efforts
The days of over-the-top packaging are over. According to Neilson, 81% of consumers feel that companies should help improve the environment. Meaning customers no longer value brands with wasteful packaging, use unrecyclable materials, or have a bad carbon footprint. To appeal to consumers today, brands should be mindful of the environment when making major marketing decisions.
4. Inclusivity is a Must
In 2020, The Black Lives Matter Movement opened the eyes of many to the systemic racism present within our society. Because of this, inclusivity and diversity will be at the forefront of many marketing campaigns. According to Accenture, 41% of customers opt out of brands that don’t reflect their views on diversity, and 29% are willing to stop supporting brands entirely if they don’t show enough diversity.
5. Social Commerce Will Thrive
With the boost of ecommerce sales in 2020, it’s no surprise that social platforms such as Instagram and Facebook have altered their sites to include in-app purchasing. With the addition of social commerce, brands can reach different audiences and boost potential sales in a comfortable online shopping experience. With more and more brands beginning to sell their products through these social platforms, social commerce is likely to be a significant trend throughout 2021.
If you’re looking for ways to implement any of these trends into your Tampa based business’ marketing strategy, don’t hesitate to reach out to the digital strategists at Kraus Marketing. Contact us today to get started!