Native ads have increased in popularity, while traditional display and banner ads have become less effective. The reason being, overt sales tactics don’t fly with consumers. According to Google, the average click-through-rates for display ads has significantly decreased to 0.17%. Instead of targeting consumers through obvious sales mechanisms, choose to create native advertising.
Digital Marketing
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
Native advertising takes a bit longer to put together, but the benefits are worth it. Creating a quality piece of native advertising will lead you to see a higher CTR and conversion rate. The purpose of native ads is to provide consumers with value. A native ad is simply a piece of content, similar to this article. Through the help of advanced algorithms, you are able to share native ads alongside similar content.
Most of the time, native ads are blended in with other content. Doing so, is the reason why the CTR is very high. Many apps on Facebook’s Audience Network are taking advantage of its native ads capabilities. It is predicted that by 2021 three-quarters of display ad revenues will be from native advertising.
We are a full-service digital marketing agency looking to take your campaign or project from concept to finished product, assuring no detail is overlooked along the way.
All native advertising is not successful, carefully crafted content with a consumer-oriented purpose in mind works well. If you decide to create native ads, you will need engaging content that provides value to your target audience. If you succeed, your content has the potential to build brand awareness and generate leads.
Kraus Marketing specializes in crafting quality copy for native advertising. Our in-house copywriters and SEO/PPC specialists work to write creative, engaging copy that is optimized for SEO. In addition, we make sure that your copy is seen by the right people at the right time. We are experienced in crafting copy for a variety of industries including retail, restaurants, construction, accounting and law firms, doctors’ offices, technology companies, and real estate agents. Contact us today to learn how we can help you create engaging content and increase your CTR through native advertising.