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Facebook Ads and Your Targeting Practices

5 Targeting Tips That Will Increase Your Conversions with Facebook Ads

Facebook advertising has been growing rapidly for the last few years, with roughly 90% of marketers depending on this platform for their advertising needs. Despite the constant growth of Facebook Ads, getting a high return on investment isn’t easy. You must keep in mind best practices when implementing Facebook Ads and consistently tailor your campaign for best results.

We outlined a few key pointers below on how to use Facebook Ads successfully, as well as what audiences you should be targeting.

Target Audience

Before you get started, you need to know who your target audience is. The main objective of Facebook Ads, is to reach users that will be interested in what you have to offer, or people that want to discover and learn more about your type of content. These users are curious about how your products or services can help their specific needs and may even be passionate about your marketing message.

Balancing Visuals with Headers

Facebook ads are known for being visual. You rarely see Facebook Ads without a photo or video.

Just make sure you match visuals with proper headers. Investing in Facebook Ads will only show return if your ad makes an impact. Relevant and compelling copy-writing not only helps drive more clicks to your site, but also gives direction to users.

Call-to-Action

Successful Facebook Ads don’t try to force multiple objectives. They are focused on achieving one single goal. It’s essential that you have a call-to-action that relates directly to your main goal. Whether you’re trying to increase leads or increase revenue, you have to direct your users to a clear call-to-action. Don’t over complicate things by having multiple CTAs.

Video Marketing

The amount of Facebook users consuming video content each day continues to rise. But keep in mind – video marketing isn’t always easy. Sometimes videos take time to get to the main message and may not be understood right away. Try adding some text to keep viewers interested.

Even if Facebook doesn’t have a time restriction like Instagram or Twitter, try to keep your video’s length to a minimum. Studies have shown, people have little to no patience watching a 10-minute video. The first 10 seconds of your video are essential. People usually leave within the first few seconds of a video if it doesn’t interest or relate to them, so make sure to catch their attention with a strong start. Facebook is a platform where people want to connect with people. As a brand, you want to make your video ads more human and approachable.

Experimenting and Testing

Creating successful Facebook ad campaigns is usually the result of optimizations and tests. Testing helps you identify small adjustments to your campaign and can make a huge difference in your results. Plan ahead with the knowledge of what worked and what failed for your target audience.

If you want to learn more about Facebook Ads, what audience to target, and what it can do for your business, contact the professionals at Kraus Marketing. We specialize in integrated digital marketing strategies that include responsive websites, comprehensive branding, social media marketing, SEO (Search Engine Optimization) & PPC (Pay Per Click).