Don’t Miss These Key Points in Your Brewery Marketing Post Pandemic

With hesitancy and optimism, we say the world is now entering a post pandemic era. Restrictions are being lifted across the United States, including mask mandates, social distancing, and indoor occupancy limits. This opens up new possibilities for restaurants and breweries for this upcoming summer season.

Similar to entering a pandemic, there are practices your brewery should follow as COVID-19 comes to an end. Don’t miss these key points in your brewery marketing post pandemic!

Update Your Website and Local SEO

Updating your website and local SEO is crucial to post pandemic marketing. Your website should reflect current hours, services, and food and craft beer menus— and so should your local SEO. If your business is being found by searches like “breweries near me,” your listing needs to be as up to date as possible. This means on Google My Business, Bing Places for Business, and all social media platforms.

Don’t Stop Your E-Commerce Business

The pandemic transformed many breweries into e-commerce brands. They found creative ways to sell their brews through social media or their website via delivery or curb-side pickup. If you’ve found success through this venture, don’t let it come to an end now that you’re welcoming more in-person customers. Instead, allow your business to have two streams of revenue with potential to grow into an online marketplace or adding an in-store merchandise stand.

Launch a Targeted Social Media Campaign

Did you know you can target your ideal customer on social media? Better yet, you can also retarget users that have already visited your site to increase the chance of conversion. Advertising on social media like Facebook and Instagram allows you to reach a wider audience and increase engagement.

If you’re stuck on content ideas, try these:

• Highlight all new things—craft brews, hours, locations, etc.
• Share all available services (delivery, curbside pickup, or indoor dining)
• Give exposure to unique features (private taprooms, isolated igloos, dog-friendly seating, outdoor beer garden, games, live music, etc.)
• Try discounts, sales, promotions, and online giveaways

Reinvent Your Branding and Marketing Collateral

Reopen your brewery with a hopping experience! Now that you can welcome customers at max capacity, make sure they’re having a memorable time. Showcase branded items like signage, glasses, napkins, menus, t-shirts, koozies, and more. Be sure the inside of your taproom has a consistent look and feel with your brand.

Post Pandemic Marketing Help from Experts

Do you feel like your brewery is missing out on post pandemic marketing? Not to worry! Kraus Marketing is here to help your brand through our website, branding, and digital marketing services. Give us a call to discuss where your brewery is missing the mark, and we’ll offer personalized solutions that fit within your needs and budget.