2017 will be the year of greenery, according to Pantone. A tradition since 2000, Pantone has selected a color that is reflective of cultural and social trends. The company began selecting colors on the premise of identifying a trend in its early stages. It serves to identify the reason behind why a certain color is popular in one year and another color the following year.
Greenery is indicative of the environmentally conscious movement, experiencing the outdoors, and reinvention. Today, people are yearning to disconnect from technology and experience life away from a screen. The color is also representative of minimalism. The idea of living with high-quality products versus a large quantity of things.
Although the color is traditionally associated with Spring and Summer, Pantone wants people to use it year-round. The color is meant to inspire new beginnings filled with restoration, rejuvenation, and replenishment.
Instead of selling any products with the color of the year, Pantone uses the color to make a statement. Over the years, brands have continued to use and promote the color of the year in its products. Already, Airbnb has announced a collaboration with Pantone that will transform one of its vacation properties into a greenery environment.
The process behind selecting a color of the year takes about nine months. Prior to releasing the color, Pantone lists the top 10 colors of fashion for 2017 in September during fashion week. Not all colors of the year make the top 10 colors, however, greenery was one of the colors on the list.
Greenery can be utilized in the following ways:
- Entrepreneurship. The color has been popping up in various digital start-ups and iconography. Besides representing nature and the environment, it signifies entrepreneurship.
- Style. As greenery was one of the top 10 fashion colors for spring 2017, you can expect people to feature this color in their style choices.
- Home décor. Greenery is all about appreciating the outdoors and bringing them inside. The addition of plants to your home and office space can help reduce anxiety and stress.
- Graphic design. The addition of greenery to graphic design work signifies freshness.
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