Over the past seven years, Instagram has garnered 600 million active monthly users, up from 500 million in June of 2016. 48.8% of brands are currently using Instagram, however that is expected to increase to 70.7% this year. Of that percentage, the top brands post 4.9 times per week on the photo-sharing platform. The top brands also use a consistent filter, to be specific 60% of brands do.
One of the keys to being successful on Instagram is creating a theme curated around your brand. Follow the tips below and you’ll be on your way to an aesthetically pleasing Instagram page.
- What is your brand identity? The first step towards creating an Instagram theme is understanding your brand identity. What is the personality and tone of your messaging? What are your brand values? Curating content that matches your brand identity enables users to connect with your account and increase your engagement.
- Who are you targeting? The purpose of your Instagram page most likely is to attract followers and gain customers. You’ll need to delve deep into what is important to your target audience. Who are they and what do they enjoy about your products? Feature photos that you are sure they’ll love and watch the likes and follows come in.
- Tell a story. The best thing you can do for your Instagram account is tell a compelling story. This will make your content relatable and help create brand loyalty. Sharing a story on your Instagram will bring life to your page.
- Use a unifying filter. Using a consistent filter for all of your photos will create a unifying look on your Instagram feed. One popular option is using a bright, white background and adding a pop of color.
- Share photos unique to your brand values. Get creative with your photos and share posts that differentiate your company from competitors. Take photos of your product in a new way. Before posting anything, ask yourself if the photo reflects the brand value? If it does, share away!
Are you curious about the changing world of social media and digital marketing? Kraus Marketing specializes in Social Media and Digital Marketing. We service companies in the New Jersey and New York City area. Find out how we can help you by contacting us today.