Total Performance Center

Aspen Autosports, now known as Total Performance Center, was trusted in the NJ car enthusiast community for their expert Porsche service. After rebranding, their shop now delivers the total experience to their customers by addressing all their needs. Through new added services, they’re helping drivers achieve peak performance through personalized attention for track cars, street cars, daily drivers, and everything in between.

Client Challenge

The goal was to rebrand as a white glove center providing the total experience to customers. Through rebranding, a new website, and a digital campaign, retaining business equity and customer loyalty was crucial throughout the transition.

The Kraus Solution

The Kraus Marketing team created high-level deliverables for the Total Performance Center team:

• Branding assets to be used on cars, shirts, hats, and more (logos, colors, textures, etc.)
• Custom website design and development to provide customers with services, their portfolio, resources, and shopping
• Integrated digital campaign, including social media, SEO, and email