Google AdWords Interface Redesign
The current AdWords interface is more than 15 years old; the search engine giant has finally made the decision to give AdWords a new look. The last interface change was back in 2008. So, an update is long over due. After all, it makes perfect sense. Google is always updating its algorithm, so an update to its biggest moneymaker is a no brainer.
15 years ago, AdWords started with just 350 customers and has come a long way since then. Change is inevitable, but this doesn’t mean that everyone is receptive to change. However, in time people will come to accept and adapt to change. As advertising campaigns become more complex, this new interface will help simply the complexities of PPC advertising.
You’re probably wondering what exactly will be different about the AdWords interface that we’re all accustomed to? AdWords product manager Paul Feng provides us with some answers.
Is Any Functionally Changing?
The AdWords redesign will not affect campaign structure. Emphasis is primarily on updating the way data is displayed and shown in AdWords. If functionality did change, we’d all have to relearn how to use AdWords. Google isn’t known to be the author of confusion, but for making it easier for people to use their products and services.
What are some examples of what’s going to change?
- The way that campaigns and ad groups are displayed will change. There will be an overview screen, which shows a graph on performance data.
- Ad extensions will be easier to locate and navigate.
- Google will only show relevant tabs. So, if you don’t have any videos, that tab will not be visible
What’s the timeline for the rollout?
Over the next 12 to 18 months, Google will start rolling out certain areas of the redesign to select advertisers. For example, advertisers that are running video campaigns will be able to see the campaign management views, while those running shopping campaign will be able to see that area of the platform. According to Feng, the goal is to have the redesign fully rolled out to all AdWords users by the end of 2017.
Is it an open beta?
Currently, there’s no way to be a part of the testing schedule. Google will reach out to select advertisers. There’s not a specific type of advertiser that they want to participate in the testing. Some of the initial versions will most likely be for small business owners, since they tend to use most, if not all of the features in AdWords.
Final Thoughts
PPC campaigns can be complex, which is why Google has made the decision to redesign the AdWords interface. Google wants to make it easier for advertisers to navigate and use their advertising platform. With that being said, be on the look for the AdWords redesign in 2017.
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