Web Agency in Tampa Shares Site Design and Development Process
Your website acts as a first impression for potential clients. If it’s out of date or difficult to navigate, people are likely to opt-out, and in turn, you will lose potential sales. Working with Kraus Marketing, a reliable web agency in Tampa, will help guide you from concept to development to create the site of your dreams.
Important Elements of Web Design
While the look and feel are essential to any website, functionality and other technical elements must also be included. Here are the factors we consider when designing a website.
Custom Branded Design
Branding is one of the most critical aspects of a successful website design. Once you have determined cohesive branding guidelines for your business to follow, you can begin to visualize how this can translate into your website design. Your website should mimic your brand style to showcase a custom look, including the color scheme, consistent typography, custom icons, and any design or imagery on the site.
Having a mobile-friendly site is more important than ever before. In fact, 61% of users will never return to a website that is not mobile-friendly. A mobile-friendly site will also bring higher conversion rates and leads to potential sales. With more and more people opting to use their phones over computers to make searches, this step is essential to launching your new site.
Your site lays the foundation for search engine optimization (SEO) practices. When your website pages are written with optimized keywords and content, it will bring organic traffic to your site and eventually help you climb in search engine rankings. It is highly suggested to implement SEO practices into the development of your new site–and continually after launch.
Why Should I Hire a Web Design Agency?
Working with a web agency that both designs and develops a professional website can help boost online traffic for your business, create a positive customer experience, and build long-lasting brand loyalty. Here are two ways Kraus Marketing will help you after the development of your site.
After the design and development of your site, you may be worried about how you’re going to maintain it. At Kraus Marketing, all of our developed websites come with a CMS training class to help our clients make updates without the assistance of a web developer.
To get the most out of your developed site, you must maintain it. An outdated website can cause a high bounce rate and a low conversion rate. To avoid this, our maintenance retainer plan allows us to make updates to your site at your request.
Let’s Get Developing
Looking for a special Tampa web design? Kraus Marketing is a full-service web design agency in Tampa, FL. We design, develop, launch, and maintain your website all in-house. Contact us today to get started!