According to AdWeek, 81% of shoppers research a product and/or company before making a purchase decision. That is a large segment of potential buyers and your website has a huge impact on whether they complete a purchase with your company or your competitor. If that hasn’t convinced you to rethink your website design, the next few points might!
- First impression of your business is your website. It’s no surprise that people research products and companies before making decisions. Have you ever thought that your website serves as the first impression of your business to the world? The design and content on your website will either leave potential buyers excited to contact you or have them running to your competitor.
- Reflection of your business. In addition to providing a first impression, your website is a reflection of your business. Current and future clients will gauge what type of business you are based off of your site. If it is professional, well-built, and responsive you will be viewed as a reputable business. However, if your site looks amateurish, your business unfortunately will be perceived in the same light.
- Grow your business. Your website holds the potential to grow your business. You open up the door to gaining increased local business and even international opportunities. Your website enables your business to be seen by thousands of eyes worldwide. If you pair an updated website with search engine optimization efforts, your site has the potential to be seen by even more people.
Do you want your website to be a positive reflection of your business? Kraus Marketing specializes in website design, marketing, and branding. Our team of creative professionals can create an updated, responsive website. Our websites are built on content management systems (CMS), such as WordPress. Contact our team for more information.