The Customer Design Experience: Tips for Creating Cognitive Ease
Catching the attention of your site’s visitors is of the utmost importance to keep them on your site. An excellent way to pique the interest of visitors, as well as encourage them to explore your site, is through creating an enhanced design experience for your customers.
Having an attractive visual appearance in addition to well thought out visual factors will appeal to your visitors long enough for your brand to sell its message. Here are some helpful tips for creating cognitive ease for your customer’s design experience as well as increasing traffic and the visibility of your website.
Avoid a Cluttered Home Page
Your home page is the first thing your customers see when they visit your site. Therefore, it should be easy to navigate, visually appealing, and captivating. If your homepage is cluttered with too many visuals and information, customers may get overwhelmed and are likely to click off. This is why creating cognitive ease for your customers is necessary for increasing traffic as well as completing conversions such as a sale.
Make Navigation Easy
If customers are confused on how to navigate your website, they are more likely to exit off and search elsewhere, increasing your bounce rate. Customers aren’t willing to expend a lot of cognitive effort trying to navigate through one website when they can easily search elsewhere. This is why creating a website with visible navigation tabs are important to keep your customers’ online experience pleasant.
Use Visually Appealing Colors and Fonts
When choosing color, less is more. Using multiple colors and fonts that are hard to read will cause customers to feel overwhelmed trying to process the site- and could result in exiting off your site completely.
Choose a color that will be the foundation of your site and appealing contrasting colors for significant buttons and tabs. It’s important to have a clear font in a color that stands out against your background to make it easy to read and catch the customers’ attention.
To be successful in today’s digital market, creating cognitive ease for your customer’s design experience is key. Websites need to be strategically created, with these tips in mind, in order to increase website traffic, please your customers, and ultimately boost sales!
If your user experience design needs work, don’t hesitate to reach out to the digital strategists at Kraus Marketing! Contact us today to get started!