Many times when people undergo a redesign of their websites, they face numerous questions regarding the style, layout, and overall design. The best website design thinks about user experience first. Here are a few tips you should consider prior to redesigning a website.
- Visually appealing design. The majority of visits to your website are to complete an action. Either your target audience is looking for more information about a product, service, or job you are offering. Remember not to use too many different colors, typefaces, and graphics. The simpler your website looks, the better the user experience will be.
- Strategically think about your audience. Why is your audience visiting your website? What do you hope they accomplish? Strategically think about that and design your site around that process. Organize your site to display the important items first.
- Make it easy to find information. The best websites are designed in a way that makes it easy and effortless to find relevant information. Include a primary navigation bar at the top of the page and navigation links in the footer. Keep a search box on the top of the website so people can easily search for things. A key tip to remember is do not let your navigation run more than three levels deep.
- Keep everything consistent. Consistency is crucial when it comes to web design and user experience. Remember that you do not want to confuse your audience. Instead, you should aim for a consistent experience. This doesn’t mean that each page should look the same, but rather be grouped and designed in a way that makes sense to consumers.
- Mobile–responsive website design. Consumers are increasingly looking at websites via smartphones. It is very important that your website is mobile-responsive and looks great, no matter where your audience is viewing it.
Do you want your website to be a positive reflection of your business? Kraus Marketing specializes in website design, marketing, and branding. Our team of creative professionals can create an updated, responsive website. Our websites are built on content management systems (CMS), such as WordPress. Contact our team for more information.