What Does a Social Media Marketer Do in 2023?
Social media marketing is integral to any business’s marketing strategy. With the continued popularity and rise of social media platforms like Facebook, Instagram, LinkedIn, and TikTok, companies can connect with their audience more directly and personally than ever. However, with so many different platforms and marketing strategies, it can take time to figure out where to start.
At Kraus Marketing, we specialize in helping businesses navigate the ever-changing world of social media marketing. So, what does a social media marketer do in 2023? Let’s take a look.
Digital Marketing
Capture Leads, Generate Sales & Find New Customers
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions. In turn, we can better understand how to provide the best possible experience for our target audience.
Paid Advertising on Social Media
One of the primary responsibilities of a social media marketer is to create and manage advertising campaigns on various social media channels. However, one of the most crucial steps in paid advertising is identifying and defining the target audience. This involves researching and understanding their ideal customer’s demographics, interests, behaviors, and preferences. With a clear understanding of the target audience, creating compelling ads that resonate with them and drive engagement or conversions can be more manageable.
Additionally, social media marketers must constantly stay up to date with changes in consumer behavior and adjust their targeting strategies accordingly to maximize the impact of their advertising campaigns. This includes creating ads and managing budgets, optimizing campaigns for better performance, analyzing results to ensure the right audiences are targeted, and using A/B testing to improve outcomes. Additionally, it may involve monitoring conversations to ensure customers have a positive experience with your advertising methods.
A social media marketer will constantly monitor and analyze the performance of your ads to ensure that they are achieving their desired results. They will adjust your campaigns to optimize performance and ensure you get the most out of your advertising budget.
Organic Social Media Marketing
In addition to paid advertising, social media marketers are responsible for organic content marketing. This includes creating and managing content to engage your audience organically without using paid advertising. This involves creating engaging social posts, curating user-generated content, and sometimes even responding to comments in a prompt manner.
Organic content can take many forms, including culture-focused content showcasing your company’s values and personality, philanthropic content highlighting your company’s social responsibility efforts, thought leadership content that positions your brand as an authority in your industry, and more. Social media marketers must understand the preferences of their target audience and tailor their content to appeal to them. Creating valuable and relevant content can establish trust and credibility with their followers and build a community around the brand.
Monitoring Key Analytics
Social media marketers must use analytics platforms such as Google Analytics, Facebook Insights, or Hootsuite Insights to measure the effectiveness of both paid and organic social media marketing efforts. These platforms provide valuable insights into engagement rates, reach, impressions, clicks, and conversions. By analyzing these metrics, a social media marketer can determine which campaigns are performing well and which need improvement. They will use this data to adjust your strategies and ensure you reach the right audience with the right messages. Analytics platforms are essential for any social media marketer to ensure that they meet their goals and drive ROI for their clients.
Capturing relevant information about customers, fans, followers, and friends enable us to create more personalized interactions.
Let’s Work Together!
At Kraus Marketing, we specialize in helping businesses navigate the ever-changing world of social media marketing to maximize their ROI. We understand that every company has unique needs for social media marketing—that’s why our team works closely with each client to craft custom strategies tailored specifically to their brand. To learn more about our social media marketing services, contact us today!