Ways to Incorporate Better Video Marketing Strategies for Your Brand
Humans are visual creatures, meaning that many people can’t help but be drawn to engaging photo and video content. That’s why adding video into your marketing strategy can benefit your brand’s online presence. Video marketing highlights your brand in a positive light, but does it in an engaging and amplified way.
The Benefits of Video Marketing
Increases Brand Awareness
Adding video into your marketing strategy is a great way to differentiate your brand from other competitors. With videos, you can grab the attention of potential customers by highlighting your core values, brand mission, and overall essence of who you are as a brand.
Boosts Social Media Engagement
Video is a major aspect of almost all social media platforms. Being able to cross post videos on these different platforms is a great way to gain brand awareness, create engaging content, grow in followers, and gain more potential shares.
Improves Search Engine Ranking
When a video is done right, it creates engagement and has the ability to captivate your audience. If your brand utilizes videos on their webpages, customers are more likely to spend time on your site. Consequently, Google uses time on site to determine how helpful your page is when visitors are creating searches. Therefore, when someone spends time watching your videos, Google identifies your page as helpful and may help move it up in the SERPs.
Higher Return on Investment (ROI)
Adding video to your web page can lead to significant payoff. According to reports, marketers who are using video are seeing a 49% faster growth in revenue.
Ways to Incorporate Video into Your Marketing Strategy
Film How-To Clips
A great way to highlight your brand’s products and services is through creating how-to videos. Adding these videos to your landing pages and social media platforms allows you to highlight your products and services in a more intimate and engaging way than through text and photos.
Document Case Studies and Projects
Creating quick and informative videos that highlight the past work your brand has done, is a great way to highlight successful projects, offer inspiration to your customers, and overall brag about the hard work your company has achieved.
Highlight Customer Testimonials
Customers are always looking for evidence that your brand is trustworthy through reviews and testimonials of past customers. Adding positive customer testimonial videos to your marketing strategy can help influence purchase decisions. After all, there’s no one better to convince your customers that they should buy your products than people just like them.