Social Media Agency Reports Tactics to Generate Leads on Social Media

Although social media became widely popular initially as a way to keep up with family and friends, it has now transformed into something else entirely. Have you ever thought that social media can be used as a lead generator? If not, you are missing out on high-quality leads and sales. Here’s how to effectively use social media to generate the right leads.

1. Add social buttons to your landing pages. Landing pages of the past just feature options to share an offer via email or private messaging. That quickly can become spammy and will lead to a decrease of people utilizing that feature. Instead, include social buttons on landing pages. This will help you reach a larger audience with the addition of one set of buttons. There are two ways this can be done. One is to add an option for a user to share the page or post an update. Another option is to allow visitors to leave a comment directly on the page via their social media account.
2. Promote your blog. Your blog is a thoughtful resource for your target audience. Don’t just leave it sitting as a landing page on your site. Drive traffic to your blog via social media posts. Then, you can offer beneficial downloads. Your audience will be more likely to provide you with their email addresses after reading a thoughtful piece. When sharing a blog article, pair it with an attention-grabbing visual.
3. Create separate social media accounts. If your target audience is very broad and large, consider creating separate accounts on the same social media platform. This helps segment the audience and messaging. One account could be sales driven, while the other could be focused on increasing traffic to the page.
4. Utilize competitions. Contests are a great way to generate leads fast. An important tip to remember is that if you want to receive high-quality leads, offer a prize that relates to your business.

Curious about how to generate high quality leads on social media?  Kraus Marketing specializes in Social Media and Digital Marketing. We serve companies in the New Jersey and New York City area. Inquire about our services by calling (973) 998-5742 or contact us online.