The holiday season is quickly approaching. Each year, there are a multitude of opportunities for marketers to reach consumers. Find out the best practices for SEO and social media marketing campaigns for this holiday season.
SEO Tips:
- Maintain your search engine ranking. The holidays can be busy and stressful. Sometimes, companies forget to implement SEO tactics that will help them maintain their position in search engines. To remedy this, you should work to keep up with user search trends.
- Conduct keyword research. Each quarter you should be conducting a keyword analysis to determine what your target audience is searching for. Perhaps, the most popular keyword from last quarter has switched to a synonym. Either way, this holiday season you should be keeping up with the keywords. Consider including content that lets your clients know about your holiday hours.
- Update your holiday hours. Most companies have a slightly different schedule during the holiday season. As of last year, Google now allows you to add special hours for specific days in your My Business Listing. This helps keep both present and future clients happy.
- Holiday content. Writing content related to holiday search queries can benefit your company in the long-run. During the months of November and December there is an increase in holiday-related search queries.
Social Media Tips:
Up your visual campaign strategy by utilizing Pinterest, Snapchat, and following these tips.
- Implement keyword strategies to your Pins. Keywords aren’t just for search engine optimization; you can use them on Pinterest.
- Wait to put money towards Pins. When you put money towards Pins right away, you are running the risk of waiting weeks before they work. Instead, let the pins run organically for a bit and then spend money on them.
- Use geo-fenced filters on Snapchat. Geo-fenced filters are a fun, low-cost way to reach a lot of people. Consider creating a holiday themed geo-fenced filter for people visiting your store or office.
- Create a Snapchat ad. Snapchat ads are now being included in the Stories section. This gives you the opportunity to reach more people.
Do you want to implement search engine optimization and social media strategies to your company? We are experienced with SEO and social media and can help take your brand to the next level. Contact us today to learn how we can help you achieve your marketing goals.