How the Facebook Giphy Acquisition Will Impact Your Marketing

In May 2020, Facebook acquired Giphy to become part of their Instagram platform. That’s a lot of social media, we know. Let’s break down the deal:

• Facebook paid about $400 million for Giphy
• Giphy plans to be further integrated into Instagram’s library, as well as other apps
• People will still be able to upload GIFs, developers and API partners will continue to have the same access to GIPHY’s APIs, and GIPHY’s creative community will still be able to create great content

With 50 percent of Giphy’s traffic coming from Facebook, it’s no wonder the two companies have merged. So far, there doesn’t seem to be any user interface changes, besides having full access to Giphy’s library via Facebook-owned platforms. However, it can still impact your marketing strategy.

Here’s how you should be taking full advantage of the Facebook Giphy acquisition in your social media campaigns.

Be A Show Stopper

On social media, you’re competing with potentially hundreds to thousands of other accounts that your audience follows. Sometimes, a photo and text are not enough. Make users stop mid-scroll to view your content—whether that may be a popular gif or even a branded one. Be sure to utilize gifs that make sense, relate to your audience, and are relevant to your business.

Feature Your Products in a Fun Way

Remember, Giphy is also a user-friendly way to create gifs. If you use the platform to create fun, short gifs of your products, you can now seamlessly integrate them into your Facebook and Instagram accounts. This is a great tool to use for products that come in an array of colors, to reveal a new product launch, or to showcase various models.

Boost User Engagement

Getting users to interact with your posts may be tricky. To see your engagement numbers rise, start using gifs! This is especially valuable when replying to comments. Stop the trite responses of ‘thank you’ and ‘have a great day’ and get creative. Responding to a post’s comments with gifs is the perfect opportunity to create and use branded responses. This will create another touchpoint of brand awareness and is a fun way to communicate with your followers. It will make your business appear more friendly and approachable, rather than a robot-led company.

How To Start Getting Gif-Y

If the Facebook Giphy acquisition has left you feeling inspired, it’s time to start implementing gifs into your social media habits. By working with the creatives at Kraus Marketing, our designers can collaborate with you on branded gifs while our digital strategists ensure your posts are getting the reach and engagement they deserve. Get in touch with us today to learn more!