5 SEO Myths You Should Be on the Lookout For
Search Engine Optimization (SEO) remains one of the most difficult tasks facing marketers, website builders, and content creators on the internet. SEO can mean a huge difference in the amount of traffic your webpages receive—which can mean a huge difference in conversions and sales—but it can be hard to successfully channel it into a strategy that works. There are a ton of factors that contribute to Google’s search results and it can seem overwhelming to take all of them into account when working to improve your page ranking. It’s high time that these SEO myths be dispelled in order to properly find search engine success.
Keyword density matters.
It doesn’t, really. This myth is more recent, because it used to matter when search engines were less smart about the way they ranked content. Marketers used to stuff keywords into their content in order to boost their rankings, but that tactic is now outdated and also hurts content more than it helps (because it probably means poorly written posts). Use the keyword in meaningful places within your content, including the most important spots such as your title tag and meta description. Do not overstuff.
Quality links don’t matter.
They do. Like keyword density, the old tactic with backlinks used to focus on the number of links exclusively, because search engines were still learning. Now, engines like Google want to see plenty of quality backlinks—credible websites linking back to your site using hyperlinks. The more your page is referenced by other trusted sites, the better the chance at a solid ranking.
Content is king, or, content is dead.
Content isn’t king, but it isn’t dead either. It probably won’t ever be dead, because there will always be a demand for content online to educate, inform, and entertain users. However, it isn’t the be-all, end-all anymore either. Creating content that people will want to see and share is an huge part of your SEO and marketing strategy, but you can’t ignore all of the other facets of SEO just because you curate useful blog posts. So, don’t buy into either side of the content myth—keep your content a focus, but don’t make it your only focus.
SEO is a one-time thing.
It’s not. At all. SEO is a continuous effort, always evolving with technology and always requiring re-evaluation as your audience and content shifts. It’s so easy to write a blog post and include good SEO practices such as getting your meta tags right just to say, “There, I’m done!” But you aren’t done yet. You have to go back to see how it performs, watch how the market changes, and keep tabs on altered search engine rules. Never assume that you’ll be successful with your SEO strategy if it stops after the first few moments of effort.
Google will index your new content immediately.
It won’t. There is a ton of content online and Google needs your help to find new content quickly and easily. This is where sitemaps come in handy. If you don’t use it already, get Google’s XML sitemap generator to help Google find your fresh content and index it. This is an important but overlooked step in improving SEO on your new content as soon as possible.
SEO will always be subject to myths due to its challenging, complicated, and ever-changing nature. As a marketer, it’s up to you to sort through the myths and stay up to date on the rules of the game in order to find success with search engines.
Need help with your SEO strategy? Kraus Marketing’s team of SEO experts is here for you. Contact us today to learn more.