If you have been working on your SEO, you might have heard the term citation. What that means is a brand was mentioned specifically in an online platform. These are commonly found in the comment section of blogs reviewing local establishments. Search engine crawlers do in fact index these citations. This means that locally, they do have the potential to impact organic visibility.
Besides increasing organic visibility, citations have a few benefits:
- Value. Google’s algorithm works to display sites based off of the value they provide consumers. If people write comments and reviews, Google can crawl the information and determine if others will find the website relevant to their query.
- Foster conversions. The fact is that people do read reviews of local businesses and services before inquiring about them. The more reviews you have on your website, the better. Remember, they don’t all have to be positive.
- Maintain structured citations. You might have heard us mention this before, but it is absolutely crucial to properly maintain and update your structured citations. This is otherwise known as “NAP.” It includes your name, address, and phone number. Ensuring that NAP is consistent through all platforms will enable search engines to properly index your site.
- Complement SEO efforts. Great SEO utilizes a multipronged approach. Citations can complement your efforts in updating and keeping a website built with a foundation in SEO. Citations also provide an extra edge over competition and provides additional information to search engine crawlers.
Are you curious about how to implement SEO strategies for your business? Kraus Marketing specializes in SEO and Social Media Marketing. We serve companies in the New Jersey and New York City area. Inquire about our services by calling (973) 998-5742 or contact us online.