Search engine optimization requires strategy, research, and proper white hat tactics to be successful. Something that is easily overlooked is the importance of engagement and click-through rates. We’ve created a list of some of our findings as to how to improve your organic search ranking.
- What pages have the lowest click-through rate? You can find information on click-through rates in Google Analytics under Acquisition à Search Console à Landing Pages. Evaluate the content and determine what pages need a little bit of fine-tuning based on the impressions, position, and click-through rate.
- Can you expand title tags? Google has played around with the title tag limit for a few years. This past May, Google expanded the pixel limit from 512 to 600. This means that marketers have the opportunity to increase title tags. To take the most out of that extra space, we suggest incorporating high-priority keywords. Before making the title tag changes live, be sure to preview them using a SERP Preview Tool.
- Are your meta tags captivating? Remember that you have a small amount of space on Google to get your point across and entice clicks to your website. Write title and meta description tags for your audience and implement some keywords. The meta description tag should be complementary to your title tag. Be sure to make it very descriptive and encourage an action.
- Are you incorporating rich snippets? Utilizing structured markup via rich snippets can make your listing pop on the page. The increased attention due to structured markup can increase your click-through rate.
Are you curious about how to implement SEO strategies for your business? Kraus Marketing specializes in SEO and Social Media Marketing. We serve companies in the New Jersey and New York City area. Inquire about our services by calling (973) 998-5742 or contact us online.