5 Reasons to Outsource an SEO Specialist
Although it may be tempting to hire a full-time SEO specialist on your team, it’s best to first consider the benefits your company will see when deciding to outsource. Having someone in-house may seem convenient, but over time you may find it to be a high price tag for lesser results. This can be a huge decision for your business, so as a digital marketing agency, we’re here with a few tips to help you make your decision.
- Outsourcing SEO is more cost effective
In general, hiring a new full-time employee will cost you more than outsourcing a sector of your business. According to Indeed.com, the average SEO specialist receives an annual salary of $76,000. This may be a huge chunk of your annual revenue compared to what you would pay an SEO agency.
Of course, depending on the size of your business and the work needed to keep your site SEO optimized, you could be paying around the same for an agency. The thing is, you often receive better results from an agency with quicker speeds. This makes a situation in which you are paying equal amounts for SEO worth your while. Agency fees vary widely, and it is important to know what is best for your business.
- SEO is ever-changing
If you know anything about SEO, you know that it doesn’t stay the same for long. There are constant changes to the algorithm that may slow a single in-house specialist down. Google even stated that they update the algorithm over 500 times per year which comes out to around ten updates a week. A WEEK. An agency has the resources and man power to keep up with the changes, test new hypotheses, and make sure your SEO marketing strategy is up to date.
- It’s often more than a one-man job
There are a lot of other factors that go into a full SEO plan. High-quality content, social SEO, and analytical research are all important partners of SEO that your business can benefit from on a daily basis. Who has the time to handle all of this by themselves? Not to mention successfully. Rushing to create general content is a waste of time. You need strategy and an understanding of what drives both organic (keywords and specific topics) and easy to find content (shareable and linkable). It is proven that higher volumes of quality content help businesses drive traffic to their sites and acquire more leads.
Then there is social media, or social SEO, which overlaps with SEO efforts. This is no simple task and your best bet is to work with a social media expert at an agency who can improve your strategy more efficiently. This will not only put social SEO more reliable hands but also free up time for other SEO work.
Lastly, you have analytics. Analytics are your best friend. Plus, they are easy to use and often free. Google Analytics work along with a tracking code that you implement on your website to provide data on traffic and content trends. The problem is that many users lack a full understanding of the platform- incorrectly implementing tracking codes, neglecting business-relevant metrics such as goals and conversion, and simply not knowing where to find any relevant data when reporting. An agency is sure to know their way around analytics and supply you with a full report and explanation.
- Second opinions are important
Part of an SEO specialist’s job is to diagnose problems and to find the solution. Not everyone will look at an SEO issue the same, just as two doctors may have varying diagnosis opinions. The point is that placing an SEO issue in the hands of one employee can be a risky move. An agency has the ability to discuss any problems or possible solutions amongst themselves and if needed, the client, to land on the best possible outcome.
Plus, it helps to have a fresh perspective on these types of things. A one-man SEO specialist can often lock themselves into a certain way of doing things which can be harmful for future results. Multiple SEO strategists with varying backgrounds on the subject matter can offer your business a well-rounded perspective.
- You may be lacking a comprehensive marketing strategy
If you want to do SEO right, you need to understand that it is more than just a constant list of tasks. It requires an entire marketing plan with proper thought and skill put into place. It is a rare thing for stand-alone SEO to optimize pages and keywords while also fitting in with your businesses’ overall marketing approach. A successful SEO plan takes time to implement and constant modifications along the way.
Are you looking to outsource SEO to improve the online ranking of your business? Kraus Marketing specializes in SEO and PPC campaigns, serving companies in the New Jersey and New York City area. Inquire about our services by calling (973) 998-5742 or contact us online.