RZAPS

Ricardo Zurita Architecture & Planning, P.C. (RZAPS) is a firm based out of New York that has produced a wide variety of projects ranging in scale. Their initiatives in environmentally responsive architecture and urban planning help to improve communities for work, leisure, and recreation. They are widely recognized as the lead architects for the redevelopment of Randall’s Island, the largest public park project in NYC in over a half-century.

Client Challenge

The client’s previous website was dated and not as user-friendly as they wanted it to be. They were also looking to portray their incredible design capabilities with a more built-out portfolio.

The Kraus Solution

Kraus developed a clean and contemporary layout for the new website with a simple navigation and portfolio that allows users to view projects based on categories. The portfolio neatly displays an assortment of images and clean-cut project descriptions. Kraus also assisted the client in website copywriting services to help showcase their brand voice and implement better page optimization.