Morristown Airport (MMU)

Morristown Airport, also known as MMU Air, is a publicly owned, privately operated general aviation reliever airport based out of Morristown, New Jersey. MMU provides its clients with a seamless flight experience alternative to the typically congested commercial airport. From private jet charter to flight schooling, MMU offers a full range of aircraft services

Client Challenge

MMU sought to expand its marketing presence beyond a traditional airport utility website by elevating how its brand, services, and customer experience were represented across digital channels. In addition to refreshing the website, the client needed targeted video assets that could support key initiatives, specifically a recruitment video to help attract qualified talent and a service-focused commercial to highlight why MMU is the premier choice for private aviation in the NJ/NY region.

With the FIFA World Cup approaching the New York Metropolitan area, MMU also required a strategic promo landing page to showcase why their airport is better positioned than surrounding competitors to handle increased private travel demand during this high-visibility event. The challenge was to unify these goals into a cohesive, modern marketing ecosystem that accurately reflected MMU’s commitment to service, safety, and excellence.

The Kraus Solution

The Kraus Marketing team delivered a comprehensive suite of creative and digital solutions to strengthen MMU’s brand presence and support its evolving marketing needs, including:

• A fully redesigned, modern website that serves as an extension of MMU’s marketing efforts rather than a purely informational resource
• Website optimization to improve visibility, search performance, and user experience
• Custom photography and video to elevate visual storytelling and brand consistency
• A recruitment video that authentically showcases MMU’s culture, operations, and employee experience to support ongoing hiring initiatives
• A service commercial video highlighting MMU’s premium offerings, seamless travel experience, and leadership as a top regional choice for private aviation
• A promo landing page strategically crafted to position MMU as the superior airport option during the FIFA World Cup, demonstrating competitive advantages such as proximity, convenience, and operational excellence

Together, these deliverables helped MMU create a cohesive, high-impact digital presence and strengthen its position as the preferred private aviation hub in the NJ/NY metropolitan market.