Pepin Heart Foundation
The Pepin Heart Institute, part of AdventHealth, is a leading cardiovascular center in Tampa Bay known for advanced treatment, research, and patient-centered care. To support ongoing fundraising efforts, AdventHealth Foundation West Florida engaged Kraus Marketing to develop a cohesive campaign identity and supporting collateral for what became known as the Pepin Heart Campaign.
Client Challenge
AdventHealth approached Kraus Marketing to create a cohesive creative direction for a capital campaign supporting the Pepin Heart Institute. While grounded in the broader AdventHealth brand, the campaign required its own distinct identity—one that could capture the Institute’s leadership in cardiovascular care while fostering an emotional connection with donors.
The challenge was to develop a flexible, unified system that could extend across multiple touchpoints, from event materials to donor communications, while maintaining a tone that felt credible, compassionate, and forward-looking. The campaign needed to clearly communicate impact, build trust, and support ongoing fundraising momentum.
The Kraus Solution
Kraus Marketing partnered closely with the AdventHealth team through ongoing collaboration and bi-weekly alignment meetings to shape the campaign’s visual and messaging direction.
We began by developing strategic mood boards to explore themes of innovation, compassion, legacy, and advanced medical care. Once a direction was established, we translated it into a scalable campaign identity designed to support a wide range of fundraising and engagement efforts.
From there, we developed a suite of branded collateral, including:
- Brand Toolkit & Campaign Branding Presentation
- Email Header & Digital Event Invitation
- Take-Home Donation & Awareness Materials
- Thank You Cards & Welcome Signage
- Event PowerPoint Presentation
- Newsletter
Each asset was designed to work cohesively, reinforcing a clear and consistent narrative around the Pepin Heart Institute’s role in advancing cardiovascular care. The result is an evolving campaign system that strengthens storytelling, enhances visual consistency, and supports ongoing fundraising initiatives.
Client Feedback
“Kraus has been an incredible creative partner. They consistently deliver above expectations—not just in design, but in their process. Their communication is prompt, reliable, and makes every project feel seamless.”
