Empowering Economic Growth in Morris County, New Jersey

Meet the Morris County Economic Development Corporation (MCEDC), a driving force behind economic growth and development in Morris County, New Jersey. Dedicated to fostering business innovation, attracting investments, and creating a thriving community, the MCEDC plays a pivotal role in shaping the region’s economic landscape.

Client Challenge

While the MCEDC held a vital role in the community, they recognized the need to enhance their digital presence to better connect with businesses, investors, and the local community. Their website needed to be updated, and their online visibility required a significant boost. In a bid to modernize and elevate its brand, the MCEDC enlisted the expertise of Kraus Marketing for a comprehensive digital transformation.

The Kraus Solution

Understanding the unique needs of the MCEDC, Kraus Marketing embarked on a transformative journey to revamp its online presence. The project encompassed a range of services, including website design, video production, social media management, SEO, PPC, and out-of-home advertising.

Kraus Marketing designed a cutting-edge website that not only served as an information hub but also reflected the vibrancy and growth potential of Morris County. The website seamlessly integrated user-friendly navigation, dynamic visuals, and engaging content to create a compelling online experience. This resulted in 67.43K total website users in 2024, a 113.63% increase from 2023 and a 748.14% increase from 2019.

To drive engagement, Kraus Marketing implemented a robust social media strategy, managing multiple platforms to enhance visibility and community interaction. This led to 10.1K users, 14.7K sessions, and 23.4K views from social channels in 2024. Additionally, 4,714 users were directed to the “Join the MCEDC” page, further amplifying membership growth.

In the paid media space, Kraus executed a PPC strategy generating 175.68K impressions and 18.94K clicks, with an interaction rate exceeding 10%. Meanwhile, organic search efforts contributed to 6.5K users, 10.8K sessions, and 24.4K views—a testament to the success of a comprehensive SEO approach.

Out-of-home advertising included striking billboard designs and compelling radio ads, reinforcing MCEDC’s brand presence across multiple channels. The overall digital transformation led to 204.77K total page views and 106.21K sessions in 2024, ensuring MCEDC remained a key player in economic development.

Through a collaborative effort, Kraus Marketing revitalized MCEDC’s digital presence, allowing them to connect more effectively with businesses, investors, and the local community. Today, MCEDC stands as a beacon of economic growth, supported by a modern website, engaging social content, captivating video footage, and targeted digital marketing strategies.