Empowering Economic Growth in Morris County, New Jersey

Meet the Morris County Economic Development Corporation (MCEDC), a driving force behind economic growth and development in Morris County, New Jersey. Dedicated to fostering business innovation, attracting investments, and creating a thriving community, the MCEDC plays a pivotal role in shaping the region’s economic landscape.

Client Challenge

While the MCEDC held a vital role in the community, they recognized the need to enhance their digital presence to better connect with businesses, investors, and the local community. Their website needed to be updated, and their online visibility required a significant boost. In a bid to modernize and elevate its brand, the MCEDC enlisted the expertise of Kraus Marketing for a comprehensive digital transformation.

The Kraus Solution

Understanding the unique needs of the MCEDC, Kraus Marketing embarked on a transformative journey to revamp its online presence. The project encompassed a range of services, including website design, video production, social media management, SEO, PPC, and out-of-home advertising.

Kraus Marketing started by designing a cutting-edge website that not only served as an information hub but also reflected the vibrancy and growth potential of Morris County. The website seamlessly integrated user-friendly navigation, dynamic visuals, and engaging content to create a compelling online experience.

Kraus Marketing implemented a robust social media strategy to enhance visibility and engagement, managing multiple platforms to disseminate relevant information, engage with the community, and effectively promote the MCEDC’s initiatives. Additionally, Kraus crafted captivating video content that showcased the economic vibrancy and opportunities within Morris County, contributing to a more profound connection with the audience.

In the search realm, Kraus Marketing executed a comprehensive SEO and PPC strategy to ensure that the MCEDC’s message reached the right audience at the right time.

Out-of-home advertising included striking billboard designs and compelling radio ads reinforcing the brand’s presence across various channels, leading people back to their revamped digital presence.

Through a collaborative effort, Kraus Marketing revitalized the MCEDC’s digital presence, enabling them to connect more effectively with businesses, investors, and the local community. Today, the MCEDC is a beacon of economic growth, supported by a modern website, engaging social media content, captivating video footage, and targeted digital marketing strategies.