Cure Tay-Sach Foundation

Founded in 2007, the Cure Tay-Sachs Foundation aims to find a cure for Tay-Sachs disease, a rare and fatal genetic disorder. By raising awareness and securing donations, the foundation supports vital research efforts to combat the disease.

Client Challenge

Established to combat the impact of Tay-Sachs disease, the Cure Tay-Sachs Foundation needed a modern web presence that effectively communicated their mission and increased engagement with supporters. With a growing digital landscape, they required a robust website and a strategic digital marketing campaign to elevate their visibility, educate the public, and drive conversions for donations and support.

The Kraus Solution

To address the needs of the Cure Tay-Sachs Foundation, Kraus Marketing designed and developed a custom website that embodies their mission and supports their digital objectives.

Additionally, we implemented a comprehensive digital marketing campaign to drive engagement and broaden awareness across multiple platforms. This approach included:

Concept Development: Aligned the website design with existing brand elements to establish a cohesive digital identity.
SEO Foundations: Implemented a comprehensive SEO strategy to improve online search visibility, alongside a robust content management system for easy updates.
Hosting & Management: Provided annual hosting with performance optimizations, security, and regular backups to ensure a reliable online presence.
Digital Marketing Strategy: Created and managed an integrated digital marketing campaign that included blogs, email newsletters, and social media outreach tailored to target key audience demographics.

Results

The new website combined with our strategic digital marketing campaign has—and will continue to—equip the foundation to enhance their online presence and effectively engage with their audience.

In the first 3 months of our Facebook campaign, we saw a: