Amber

Based in the New York metropolitan area, Amber is a leading supplier of plastic, laminate, and aluminum tubes, aerosol cans, and custom aluminum extrusions. They are known for prioritizing the customer experience, with exceptional customer service and a forward-thinking mentality.

Client Challenge

Amber was in need of updated and elevated branding to showcase their excellent customer service, superior quality, and welcoming persona. They were also going through a name change at the time and needed the new branding to reflect that.

Their website was a key aspect of the business, used to attract clients in cosmetics, OTC, and personal care, meaning a revamped site was also necessary.

The Kraus Solution

The goal was clear after meeting with the client and running a thorough workshop, Amber needed to showcase how their business could also be personal. Kraus Marketing started with new brand messaging: Packaging Made Personal. From there, we created a brand that showcased Amber’s professionalism and warmth.

To ensure their new website stood out amongst competitors, Kraus wrote detailed copy and took professional photos of their packaging. We loved working with such a unique client and helping them achieve their vision.