Accudraft Finishing Systems

Accudraft is a leading paint booth manufacturer servicing the automotive, truck, aerospace, industrial, and train and rail industries. They provide high performing, high quality finishing systems to clients, as well as installation, repair, and maintenance services.

Client Challenge

Accudraft was founded in 1981 and has since evolved their business to exceed client and industry needs. While their products and services remain best-in-class, they needed help bringing their digital presence to modern day while preserving their decades of brand recognition.

The Kraus Solution

To meet Accudraft’s needs, the Kraus Marketing team provided them with a refreshed logo redesign as well as website optimization led by heatmapping data. The new website design enhances user experience through updated content, intuitive navigation, and modern capabilities.

At the same time, we started an integrated digital marketing campaign, including SEO, social media marketing, PPC, and email marketing.

During the first year of the campaign, from June 2020 to June 2021, we were able to exceed Accudraft’s goals:

• Increase Organic SEO Ranking: Search impressions increased by 283%, or from 518K to 1.22M
• Drive Website Traffic: Website traffic increased by over 30%
• Increase Quality Website Leads: Online contact form submissions increased by a total of 11.92%, from all channel sources
• Generate PPC Leads: PPC saw a total of 380 conversions, including calls, website visits, online contact form submissions, and directions to location
• Increase Social Media Following: Facebook, Instagram, and LinkedIn saw 3,483, 701, and 216 new followers, respectively
• Create and Maintain Brand Recognition: The “Accudraft” brand name was a top search query for the organic and paid search campaigns

As the campaign progressed, Accudraft enlisted the services of Kraus Studios to tell a story about the key features of their new product, Accudraft Live. The Studios team crafted four purpose-driven 60-second videos through interviews, display mockups, and on-site filming, effectively showcasing Accudraft Live.

In collaboration with our digital marketing team, we have since created dozens of short-form video content across Facebook, Instagram, TikTok, YouTube, and Shorts to continuously promote the Accudraft brand. Our ongoing digital marketing efforts help to ensure their evolving narrative and product offerings receive compelling visual representation.