The call-only ads are leading to conversions! It’s time to revamp your PPC strategy!

Our search habits have changed. Mobile searches have exceeded desktop searches. According to a study by Google, 74% of consumers research during their buying process. This trend has led Google to release a new call-only ads feature.

What are Call-Only Ads?

We’ve all seen the ads placed on the top of Google’s search results. The call only ads feature is the newest version of these ads that drives the consumer to make a phone call to your business. As usual, these ads will be bid on. They will first show your business’ phone number with a link to your company’s website. To the right there is a “CALL” icon that will connect the consumer to your phone line with just a simple tap.

What is the big deal?

Mobile search has been at an all-time high and it is now more important for businesses to develop a mobile strategy and presence. The call-only ads feature includes many benefits to mobile advertisement:

• Adding a call button gives the customer an easy and direct way to reach your business.
• Call-only ads allows customers to speak directly to your representatives who can correctly answer any questions.
• It is a very simple and clear call-to-action button. A call allows customers to quickly complete a purchase. There are no forms for them to fill out.

Are Call-Only Ads Right For You?

Before you being integrating call-only ads into your PPC strategy, you may want to do extensive research as well as an ROI analysis. You need to ask: “Will call-only ads benefit my business, and if so, how?”

When You Should Use Call-Only Ads:

• If your business receives far better results on mobile devices compared to desktop.
• If many people call your company with questions about your product or services.
• If your brand primarily deals through the phone.

When You Should Not Use Call-Only Ads:

• If your brand’s mobile platform is not performing.
• If your website is not mobile responsive.
• If your PPC landing page is not mobile optimized.

Use Call-Only Ads Correctly!

If you’re going to use the call-only ads feature, make sure you do it right! The call-only ads only have a small amount of space. Make sure your content is clear, concise and to the point. Make sure the ads are engaging and have clear call-to-actions such as “Talk to a Representative Now.”

Also, make sure that your staff is well trained. Anyone who answers the phone should be knowledgeable about the context of the call-only ads so that they can provide the proper service to customers. If they are not properly trained and cannot help the calling customer, chances are the customer will lose interest.

Here at Kraus Marketing, we stay up to date on digital marketing trends. We specialize in search engine marketing (SEM), search engine optimization (SEO) and Website Design. If you would like to integrate call-only ads into your PPC strategy, we would be more than happy to assist you. For more information, contact us at 973-998-5742 or online at www.KrausMarketing.com.