Twitter is making an addition to their carousel ads through the Promoted Tweet Carousel.
After beginning to test carousel ads last year, Andrew Bragdon, Revenue Product Manager of Twitter, announced last Friday that Twitter is going to upgrade the function with, what is now called, the Promoted Tweet Carousel.
What Is the Promoted Tweet Carousel?
Carousel ads have been successful in the past on both Instagram and Twitter. The function allows a user to swipe through a selection of promoted posts. The Promoted Tweet Carousel goes a step further, allowing advertisers to include up to 20 tweets on their carousel. (Twitter recommends five to seven tweets in one carousel.)
Bragdon said in the announcement that this will give marketers a “rich canvas for brand storytelling using their own Tweets or Tweets about their brands by users.”
Marketers will now have a wide array of tweets (videos, images and text) to choose from to help with their brand promotion. Marketers can use their own tweets and tweets from Niche creators. They can include tweets from a regular person, if they get that person’s permission, of course. They can combine these tweets together to create the Promoted Tweet Carousel.
Why Should You Use the Promoted Tweet Carousel?
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Accessibility
Like other ad carousels, the Promoted Tweet Carousel allows users to swipe through ads, making it convenient for a user to view an ad and click on its links. This method of combining individual tweets gives the whole ad carousel a story-telling feel for its users.
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Social Recommendations
Consumers, especially Millennials, rely highly on social recommendations. The Promoted Tweet Carousel allows social recommendations to become bigger and better promoted advertisements than before. This means more social recognition for your brand.
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Twice the Advertisement for Half the Price
Twitter is only charging for the first time someone engages with an individual carousel tweet. They won’t charge you again if that person retweets or favorites it.
For every brand, advertisements are essential. They are even more important to promote your brand on social media. The Promoted Tweet Carousel will help your brand get more recognition it needs.
Need help with your next social media ad campaign? Kraus Marketing is a Branding and Social Media marketing company servicing businesses in the NJ & NYC area. To inquire about our services, call us at (973) 990-5742 or contact us at www.KrausMarketing.com.