Pantone’s Color of the Year 2019: Living Coral
Pantone’s color of the year isn’t just the marketing tactic you might perceive it be. Rather, it’s an informed choice by professionals in the language of color. Interestingly, the color isn’t chosen to set a trend for the following year. The color of the year is actually observed from current events and the use of the color in all industries across the globe.
Pantone’s color of the year 2019 is Living Coral, also known as Pantone 16-1546. Pantone is referring to Living Coral as a “humanizing” and “lively” color. It’s a color used in both women’s and men’s clothing, and reportedly covering social media pages. It invites feelings of authenticity, nourishment, and liveliness.
Pantone suggests we’re in an era thirsting for human connection and social interaction due to the heavy influence of technology and the online world in our daily lives. Pantone is a leader in color psychology, and its observations insist that people around the globe are craving the humanness our technologically-focused culture took away.
The Evolution of Living Coral
One might say it’s almost a natural next step from the 2018 color of the year, Ultra Violet, or Pantone 18-3838. As we explained the deep purple last year, Ultra Violet held a deeper meaning of complexity and feelings of non-conformity. The meaning of the color perfectly aligned with the complex year of social and political issues.
Now, Living Coral brings a whole new set of meaning with it. The lively, hopeful color inspires optimism and lightheartedness within our culture.
What Living Coral Infers About Society
More interestingly, the color name includes the word ‘living,’ an adjective we haven’t seen in front of the word coral for quite some time now. Since the color of the year is chosen from cultural observations in fashion, art, travel, and more, it’s fair to assume the collective subconscious desires of society.
Living Coral is optimistic, it evokes a sense of nourishment. Optimism is vital in our world today as we face extremely pressing issues like climate change. Is the subliminal use of coral colors a sign society yearns for something it lost? There’s really no way to be sure, but color experts could be on to something.
It leads us to ask the question, if Ultra Violet represented the hope and complexity of change in 2018, will living coral depict the shift towards humanness and greater change in 2019?
The color of the year is a big influencer on design palettes. If you’re looking to delve into Living Coral and use it in your future business designs, give us a call. We’re a full digital marketing agency with endless experience in branding, web design, SEO, and social media. Contact us today and learn how we can assist your business.