How to Prepare Your Business for When Covid Will End
Even though 2021 is still relatively young, many people are beginning to feel optimistic about the future and looking forward to when Covid will end. This is especially true for those in the hospitality industry as few industries were hit as hard by the pandemic as hospitality. Last year travel was restricted, flights were non-existent, restaurant capacity was minimal, and tourist destinations and hotel rentals suffered greatly. So, while we anxiously await a return to normal life, it is important to prepare.
Take Advantage of this Time
Since the reopening process will likely be slow for some businesses, the hospitality industry should take advantage of this time. Much of the industry was furloughed last year, and most restaurants were operating at a fraction of their usual capacity. Prepare for larger crowds, busier nights, and to begin to rehire. You may even start looking at your record from 2019 as a helpful inventory, staff, and budget guideline.
Customer Comfort is a Must
That must be kept in mind when business picks up again. While hospitality will be excited for things to fully open up again, your customers might be at various levels of transitioning back to normal life. Be sure to keep your customers’ comfort and safety in mind throughout the reopening process. This includes keeping outdoor dining an option if possible, sanitizing high touch surfaces often, and keeping clear communication about any Covid related practices kept in place. Take this time to figure out what your policy will be, and how you can accommodate as many people as possible while keeping everyone as safe as possible.
Don’t Forget to Celebrate (and Promote!)
As life transition back to the way it was pre-pandemic, celebrate each milestone we reach with optimism. Let your customers know about the wonderful services you can offer them again; things will get better over time, we must all be responsible as we reopen, but we must celebrate each milestone as we go. Use social media, email blasts, and promotional offers to spread the word of your reopening transition. This will garner the hype needed to get your business booked and busy again.
Hire a Digital Marketing Agency to Help You Reopen
When Covid ends, hospitality will be ready. At Kraus Marketing, we do what we do because we love to see businesses succeed. We specialize in digital marketing for the hospitality industry among many others. Contact us to help get you ready for your business to boom!